Author: Kashmeera Sambamurthy

Paytm names Bimal Julka as Non-Executive Independent Director

Bimal Julka has 41 years of experience with a demonstrated history of leading projects across Ministry of Defence, Civil Aviation, Information & Broadcasting, External Affairs, Finance, Commerce and Public Relations in Govt. of India. He is skilled in strategic planning, business development, business strategy and service delivery management.

Bimal Julka is an IAS officer of 1979 batch of Madhya Pradesh cadre.

Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings

The cracks in Dentsu’s relationship with the industry started showing when a top agency snatched two major accounts—an automobile giant worth ₹1000 crore and an FMCG behemoth worth ₹1600 crore.

New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund among others.

Bharat Mobility Global Expo 2025: Over 90 launches on the first two media days at Bharat Mandapam

BMW India launched the all-new MINI Cooper S John Cooper Works Pack at an ex-showroom price of Rs. 55,90,000 and BMW X3 at an ex-showroom price of Rs. 75,80,000 – Rs. 77,80,000. (Image Source: CMV360)

Various advanced vehicles, cutting-edge mobility solutions, and the latest components were showcased ranging from super bikes, cars, to buses and even ambulances.

HDFC Life awards integrated media mandate to OMD India

The partnership with OMD India will not only build upon this legacy of customer-centricity and empowering millions through financial empowerment and inclusion but also help the brand continue to strengthen its footprint and accelerate the growth trajectory of its business.

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.

Hindware appoints Nirupam Sahay as CEO

Nirupam Sahay has handled B2C and B2B businesses, and grown market share and profitability in both high growth and declining businesses.

In his new role, Nirupam Sahay will lead the brand’s Sanitaryware, Faucets, Tiles, Kitchen Appliances and Home Appliances businesses.

InspiRAYtion 19: Work from? How about we all just… work?

Presenteeism in the office doesn’t really give birth to killer work. What does, is a meeting of minds. And that, can happen online, in a coffee shop, in the Metaverse and yes, in the office too, highlights veteran adman Rayomand J Patell.

Great teams are focused on the work. They get it done. Regardless of whether they’re in bed, or at work, in a plane, at a shoot, or on occasion, even in a client’s office, highlights veteran adman Rayomand J Patell.

New age podcasters, old world reading?

"Before podcasts became so big, we had show hosts like Larry King, "a voracious reader who was exceptionally well-informed” as per his colleague Wendy Walker. Crime and Punishment by Fyodor Dostoevsky is known to be one of his favorite books," states reviewer Reeta Ramamurthy Gupta. (Image Source: Bookish - NetGallery)

In this week’s Bookstrapping column, Reeta Ramamurthy Gupta highlights what the learning plan between traditional print reading and digital consumption looks like through the lens of well-known personalities.

The marketer’s job will have a shorter tenure: Rathin Lahiri, SBI General Insurance

Rathin Lahiri, head, marketing and CSR, SBI General Insurance, "Elon Musk (Tesla Motors), Tim Ferriss (American entrepreneur and investor), Naval Ravikant (entrepreneur and investor), Marcus Aurelius (Roman emperor), Sadhguru (Founder, Isha Foundation). Each of them have an amazing vision, a clear philosophy, are fantastic communicators, and have created something unique which will outlast them. They inspire me."

Rathin Lahiri, head – marketing and CSR, SBI General Insurance, also said that in this age of opportunity and volatility, some companies will see faster mortality.

MIB’s Sanjay Jaju on M&E industry | Mindshare’s Amin Lakhani interview | Election Commission’s advisory to political parties

"Govt is looking at a range of regulatory reforms which will allow for modernisation, inclusivity and fair play in the industry," said Sanjay Jaju at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.