Author: Kashmeera Sambamurthy

InspiRAYtion Twenty – pearls before swine

Some of Advertising’s most enduring successes are people who have gotten up when the occasion demanded that a line be drawn in the sand, highlights adman Rayomand J Patell. (Image Source: Unsplash)

Advertising is a meeting of minds. That creates a culture of optimism and out of that is born brave work clients want. They pay well for said brave work that really moves the needle, writes adman Rayomand J Patell in this week’s InspiRAYtion.

Bookstrapping – Enlightenment: In conversation with Sadhguru

"If you want to know what this life is about, you have to look inward, because the life that you are, is a book written by the Creator. I want you to learn the language of reading this book, so that you don't have to depend on anyone else's words, whether it is someone from the ancient past or myself here now," stated Sadhguru

Reeta Ramamurthy Gupta highlights how Sadhguru explains that ‘enlightenment’ is not a quest, but a homecoming. Its the process of coming back to one’s original nature.

Stay curious, keep learning, don’t fear change: Minakshi Handa, ITC Personal Care

"My advice to prevent personal and professional burnout is to do what you really love, stay curious, keep learning, and don’t fear change. It helps if you are in an organisation that reinforces these values," highlighted Minakshi Handa, vice president, marketing, ITC Personal Care.

Minakshi Handa, Vice President, Marketing, ITC Personal Care, added that while new-age technology is an enabler for marketing, the core remains what it always was: delighting consumers with differentiated brand offerings and innovations.

Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s broadcast, cable and streaming platforms

The deal comes on the heels of a number of Nielsen innovations. On February 3, Nielsen announced its Out-of-Home (OOH) measurement now covers 100 percent of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution. (Image Source: Awful Announcing)

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion to inform advertising, programming and licensing strategies.

Chiradeep Gupta moves on from Unilever

Having started his career at Starcom Mediavest Group as management trainee where he rose to the position of regional director, ASEAN, Chiradeep Gupta then joined Unilever, where his stint went on to last for 13 years. He began in the position of global innovation manager.

Chiradeep Gupta was Unilever’s vice president, personal care head of media and digital & global integrated media strategy lead.

Record 1.86 crore unique visitors log in for Moneycontrol’s Budget coverage

In addition to the record Union Budget numbers, Moneycontrol has consistently been India’s leading business news platform on every digital metric (in terms of unique visitors per month, time spent and page views) as measured by the digital rating agency Comscore. The platform surpassed 10 crore unique visitors in October on Google Analytics.

India’s most trusted business, finance and markets news brand Moneycontrol also recorded a whopping 24.5 crore page views and 3.16 crore sessions during its 72-hour Union Budget coverage.

BharatPe’s CMO Parth Joshi resigns; set to launch own venture

Parth Joshi has vast global experience and has managed portfolios including Dettol. In a career spanning over 20 years, Joshi has been associated with top FMCG brands and has managed large brands such as Horlicks. 

Parth Joshi was appointed as BharatPe’s CMO in June 2021. He was also leading the ‘invest Bharatpe’ business.