influencer marketing – Page 10

Customers don’t need influencers to tell them about chemicals in food, says iD Fresh founder Musthafa PC

For iD Fresh Foods, the top four e-commerce platforms are Swiggy Instamart, Zepto, Blinkit and BB Now, in that particular order.

Responding to the recent food influencer videos that called out bigger food companies, Musthafa PC says that consumers should not rely solely on influencers to make better food choices.

Finfluencers should educate not advise says Zerodha’s co-founder Nikhil Kamath

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

Finfluencers should educate people because financial literacy is the need of the hour but if they start giving financial advice then that needs to be regulated, says Nithin Kamath, co-founder and CEO of Zerodha.

Finfluencers need to be regulated urgently: Zerodha’s Nithin Kamath

The CEO and co-founder of the largest brokerage in the country shared how ambiguity around rules need to be addressed too.

Influencers’ influence waning? GenZ listen to friends over social media influencers

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gen Z consumers are 50 percent more likely to take their friends’ recommendation over an influencer or a celebrity while making a purchase decision, revealed a study from Yuvaa.

Virtual influencer: The rise of unreal and un-relatable influencers

Virtual influencers provide enhanced brand control, as they can be designed and curated to align precisely with the brand's image and messaging.

Virtual influencers or CGI influencers are fictional computer generated ‘people’ who have human characteristics, features and personalities.

Disclaimers are a necessity in ads featuring government logos, say experts

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Experts emphasized the importance of using disclaimers in advertisements with government logos that feature influencers.

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.  (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes

Weekly Shorts: Here are emerging influencer marketing trends of 2023

Brands, too, realise the power of meaningful bonds in driving customer purchase decisions. Pizza Hut, Muddy Bites, Canon, and Budweiser are some big-name brands prioritizing authentic influencer content. (Representative image: Karsten Winegeart via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Income Tax Department cracks down on social media influencers for tax evasion

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Under the new regulations, influencers with an income of Rs 2 lakhs and above annually are subject to a tax rate of 30 percent on their gross income.

Influencer marketing industry projected to be worth $2.8 – 3.5 Bn by 2028: Redseer report

Influencer marketing has gained much momentum in last 12 months as it helps brand improve its reach to their target audience more effectively. With an estimated 3.5 to 4 Mn influencers to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market.