Brabd Marketing – storyboard18

Bajaj Electricals’ Rajesh Naik on Mumbai Coastal Road Project and enhancing urban landscape for future generations

Rajesh Naik, Head of Lighting Business at Bajaj Electricals

Rajesh Naik- Head of Lighting Solutions, Bajaj Electricals Limited shares the lighting vision of Bajaj Electricals for the Mumbai Coastal Road Project.

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.

Disney CEO Bob Iger on Reliance deal: It’s kind of the best of both worlds

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

Bob Iger said, “We have a very good partner in Reliance, and we get to have a chance of growing a business and lowering the risk of doing so.”

Brands display sportsmanship spirit after World Cup loss

Glenn Maxwell with Virat Kohli (Image by @icc via Twitter)

Zomato changed its logo to blue to showcase its support. Myntra displayed sportsmanship by writing an open letter to team Australia. Netflix tweaked a popular web series and came up with “To All The Boys: P.S. I Still Love You”.

Hero MotoCorp’s Vida launches new ad campaign with Wieden+Kennedy India

The cast includes real-life changemakers like Durga Gawde, Abhir Bhalla, Bhargsetu Sharma and Ashay Bhave.

The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed.

Customers don’t need influencers to tell them about chemicals in food, says iD Fresh founder Musthafa PC

For iD Fresh Foods, the top four e-commerce platforms are Swiggy Instamart, Zepto, Blinkit and BB Now, in that particular order.

Responding to the recent food influencer videos that called out bigger food companies, Musthafa PC says that consumers should not rely solely on influencers to make better food choices.