Tag: influencer marketing

Weekly Shorts: Nano influencers – cost-effective partnership for D2C brands as the influencer rates rise

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

With rising influencer rates, D2C brands are turning to nano influencers with 1k-10k followers to reduce their collaboration costs and create honest branded content for the younger audiences.

#TBH: Influencer business must iron out flaws in the ecosystem

The crazy growth rates that influencer business saw during covid have also plateaued. Marketers are back to deploying money in experiential marketing, events and in-store promotions. Even influencers are struggling to keep themselves relevant today. (Representative image by Muhammad Daudy via Unsplash)

Why the sector needs rigorous monitoring is because social media stars peddling products through their content wield more power over their followers. Depending on their qualifications, credentials, popularity, and level of audience engagement, influencers have an impact on consumer behaviour.

Storyboard18 Impact: Govt to ask influencers to display qualifications while endorsing health products

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

The development comes days after Storyboard18 reported about how the Indian nutraceutical market has emerged as the sunshine sector where multiple direct-to-consumers (D2C) and legacy brands launch wellness products and get influencers to promote them.

Time to make influencer eco system culpable for misleading promotions

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The World Startup Convention episode puts the onus on influencer marketing agencies and the influencers themselves to check the authenticity of the products, brands and services they endorse.

Weekly Shorts: How momfluencers can garner positive engagements for brands

Working with the right mom influencers is important to convey the right brand message while creating positive associations for the products. Many mom influencers try to be perfect and forget to connect with their audience, which negatively impacts people's mental health. (Representative Image: Jon Tyson via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Amazon India and Ministry of Information & Broadcasting partner to boost creative economy

Amazon will also curate a special storefront feature to promote books and journals across genre reflecting India’s heritage from MIB’s publication division. The Alexa All India Radio skill published by Prasar Bharti will help disseminate news bulletins, and educational content. The collaboration will also help in broadening the reach of Prasar Bharati’s music via Amazon Music and Alexa.

As part of the LoE, Prime Video and miniTV will both work towards providing internships, and scholarships to students at Film and Television Institute of India (FTII) and Satyajit Ray Film and Television Institute (SRFTII). This will enable students to gain real work exposure, and become industry-ready.

World Startup Convention Fiasco: The greed of influencers and what everyone is missing!

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

The World Startup Convention, which failed to deliver on promises like bringing Elon Musk and Sundar Pichai, was promoted by influencers Ankur Warikoo, Prafull Billore, Chetan Bhagat, Raj Shamani and others, who are receiving immense flak. But what about the influencer marketing agencies’ role?

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.

Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Employees turning social media influencers is the next India Inc challenge after moonlighting

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

Earning money outside full-time employment needs disclosures as it may lead to a conflict of interest. For instance, an influencer working for an apparel company might get approached by its competitor for product promotion due to a large number of followers.