elections2024 – storyboard18

EC focuses on curbing Deepfake content during Maharashtra polls

On Tuesday, the Election Commission (EC) announced the schedule for the Maharashtra and Jharkhand assembly elections, as well as by-elections for 47 Assembly seats and the Wayanad Lok Sabha seat.

The Maharashtra government reportedly spent Rs 900 crore on advertising and public relations to promote state welfare schemes.

Elections 2024: BJP leads ad approval requests with Delhi Chief Electoral Office

The Chief Electoral Office has approved a total of 2423 advertisements against 638 applications from all parties. (Image source: CNBC-TV18)

With the model code of conduct in place for the ongoing general elections, parties must seek approval from the Delhi Chief Electoral Office to display any political advertisement in the city.

How Indian politicians are leveraging influencer marketing for Lok Sabha Elections

Several popular YouTubers have received offers of substantial sums by many politicians, often in the millions of rupees, to conduct interviews, particularly in the months leading up to the election, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Partnering with resonant influencers allows politicians to create authentic content, bypassing traditional media and connecting directly with voters, shaping public opinion effectively, writes Yasin Hamidani, Director, Media Care Brand Solutions.

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

Kumar Awanish, chief growth officer, Cheil India said Ecommerce, gaming, automotive, beverages and FMCG categories and associated brands are topping the charts this election and IPL season.

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

Indian tech agencies are collaborating with political parties and candidates, empowering them to utilize AI for personalised voter engagement and optimised media strategies.(Representative image from Generative AI enthusiast Sahid SK's Instagram)

Indian political parties and candidates are embracing AI, signifying a paradigm shift in campaigning strategies while raising questions on ethical use of the technology.

BluSmart launches #SmartCitizen campaign for 2024 elections

A month-long election awareness campaign will be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media.

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.

Spotify encourages eligible Indian citizens to vote in 2024 general election via ‘Play Your Part’

The message has been communicated through a visual of the voters' marked finger, a unique feature of Indian elections, integrated with Spotify's scan code.

‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting.

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

In the last week alone, Bharatiya Janata Party (BJP) and Congress together spent close to Rs 8 crore on Google and Meta ads.(Photo by Marvin Meyer on Unsplash)

Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.

No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi’s development agenda in new BJP campaign

Unlike the past few campaigns where the focus was on opposition and their failures, the new ad ensures that the spotlight remains on Modi.

Bharatiya Janata Party (BJP) launches ‘Sapne Nahi Hakikat Bunte Hai Tabhi Sab Modi Ko Chunte Hai’ campaign, emphasising PM Modi’s Bharat focus and decade of achievements.