Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.
Tag: elections2024
MCD removes over half a million political ads in Delhi before Lok Sabha elections
The advertisements removed by the Municipal Corporation of Delhi comprised hoardings, posters, banners, wall paintings, signages, and flags.
Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha polls
In this campaign, Khurana will urge the youth to take action and exercise their right to select the nation’s future leaders.
Delhi-based marketing consultancy One Source joins BJP’s digital marketing arsenal for 2024 elections
According to industry insiders, the agency holds a portion of the ruling party’s digital creative mandate.
Explained: How political parties’ media buying mirrors, and diverges from FMCG brands
Both political parties and brands are vying for the attention of the same group – the voter/consumer. The end goal is also the same. However, there are some key differences when it comes to media planning and buying. Find out what they are.
General elections: Mandatory identity verification for advertisers on Google
Google has been equipping people across the country with ways to better evaluate information online through ongoing initiatives such as FactShala, Sach Ke Saathi and YouTube’s Hit Pause.
Google collaborates with Election Commission to enable voters to discover critical voting information
Google has information panels that indicate funding sources from publishers that receive public or government funding, and information panels giving topical context for topics prone to misinformation.