Spotify India – storyboard18

Ad revenue to surge by more than 30 percent during festive season: Spotify

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

According to Comscore report, Spotify India had around 55 million monthly active users (MAUs) in 2023, reaching 80 million MAUs in 2024.

Spotify encourages eligible Indian citizens to vote in 2024 general election via ‘Play Your Part’

The message has been communicated through a visual of the voters' marked finger, a unique feature of Indian elections, integrated with Spotify's scan code.

‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting.

Marketing Recoded Ft. Spotify India’s Neha Ahuja

Spotify India’s Neha Ahuja

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.