Nykaa posts strong Q2 performance, beauty revenues soar

In the June quarter, Nykaa's revenue from operations stood at Rs 1,746 crore

According to FSN E-Commerce Ventures Limited which operates the Nykaa brand, the beauty vertical delivered ‘robust’ net revenue as well as net sales value (NSV) growth of mid-twenties, with a higher GMV growth

Amazon.in becomes the top customer choice for electronics during the festive season, reveals Counterpoint Research

During the first 48 hours of Amazon Great Indian Festival 2024, customers got access to over 25,000 new Despite representing only 8.8% of the global digital advertising market, Amazon's burgeoning ad business poses a significant threat to industry leaders Alphabet (27.7%) and Meta (22.8%).

Attractive offers and deals have emerged as the primary factor for buying consumer electronics online, followed by trust and availability of the latest devices.

Urban India to spend INR 1.85 lakh crore this festive season: Study

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Survey reveals 1 in 2 households to spend over INR 10,000, with 70% opting for in-store shopping amid rising eCommerce adoption.