’60 percent shoppers influenced by creators’, says Amazon’s Zahid Khan

"It is a collective responsibility to make sure that influencers transparently share information (without violating ASCI norms) especially the creators who have got a certain threshold of followers," Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets, Amazon tells Storyboard18.

With the newly launched platform, content creators can produce and promote their content on Amazon.in, reaching a vast audience while optimizing their performance via automated product recommendations, performance reports as well as educational resources

India’s antitrust body recalls Flipkart investigation report after Xiaomi complaint

In August, the CCI similarly retracted a report into Apple after the company raised concerns about the disclosure of sensitive commercial secrets to certain parties involved in the investigation.

Xiaomi had raised concerns that the original report, which found Flipkart and certain sellers in violation of competition laws, contained proprietary data that should have been redacted.

Diverse offerings boost festive sales for E-comm platforms- Know more

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

Walmart-backed Flipkart has claimed to have recorded an overall 7.2 billion visits including 282 million unique visitors while Amazon witnessed 140 crore customer visits with over 85% from non-metro cities.