ecommerce – Page 2 – storyboard18

Myntra achieves profitability in FY24 as expenses drop: Report

Myntra has turned profitable 10 years after Flipkart bought the company in 2014

Myntra’s advertising expenses dropped by nearly 5 percent to Rs 1,677 crore while employee benefit expenses increased by 8 percent to Rs 800 crore

Myntra rolls out M-Now to join qcomm bandwagon for fashion deliveries in Bengaluru

Myntra has turned profitable 10 years after Flipkart bought the company in 2014

Unlike many quick commerce companies that impose additional convenience fees for faster deliveries, Myntra has stated that it will not charge customers extra for M-Now orders at this stage.

From gadgets to skincare! India embraces Black Friday Sales as ecomm sees surge in sales

Reports indicate that Black Friday sales in India are expected to grow at a compound annual growth rate (CAGR) of 37.4 per cent by 2032.

One of the major shifts this year has been the increased participation of tier 2 and tier 3 cities in Black Friday sales.

CCI approves Alphabet’s Shoreline to acquire stake in Flipkart

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

This acquisition is part of ongoing investments in Flipkart, following a recent funding round in May that raised approximately $1 billion, with $350 million from Google.

E-commerce, tech startups lead hiring sentiments for freshers: Report

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

Freshers hiring intent was lowest in Marketing and advertising industry during H2 2024 at nine percent, and in the media & entertainment sector, it was at 15 percent–3 percent down from H1 2024

45% Indian consumers fallen victim to deepfake shopping scam, reveals McAfee’s survey

78% of Indians are more concerned about online shopping scams this festive season than they were a year ago, particularly due to the rise in deepfake scams

Of the 56% of these people who lost money to the scam, 46% lost over Rs 41,500.

Amazon India to move headquarters in Bengaluru to cut costs; relocation set for 2026

Compared to 2023, there was increase in ad impressions by 7% in 2024 on Digital medium.

The new office is 15-minute drive from the airport and the relocation is expected to be completed by April 2026.

ED shifts focus in E-commerce probe to Amazon, Flipkart’s FDI compliance

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The investigation, which dates back to 2019, gained momentum earlier this month when the ED conducted searches at 19 locations across Delhi, Bengaluru, and Hyderabad.

CCI plans to approach Supreme Court to resolve legal impasse in Amazon-Flipkart anti-trust case

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The CCI is now consulting legal experts on the possibility of having all related cases heard together in the Supreme Court to expedite the investigation.

E-commerce recorded $14 billion GMV this festive season, reveals Redseer’s report

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

The rate of new shopper acquisitions has been slowing down, per-shopper spending increased by 5-6%.