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Diverse offerings boost festive sales for E-comm platforms- Know more

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

Walmart-backed Flipkart has claimed to have recorded an overall 7.2 billion visits including 282 million unique visitors while Amazon witnessed 140 crore customer visits with over 85% from non-metro cities.

Quick commerce emerges as the key channel for sponsor product ads, reveals mFilterIt’s report

The festive sales period also highlighted the importance of maintaining high availability, especially on quick commerce platforms where immediacy is critical.

Festive season saw a trend towards premium pricing on quick commerce platforms, where chocolate products commanded higher average selling prices

Flipkart’s advertising income jumps 51% to Rs 5,000 crore in FY2024: Report

Flipkart has witnessed more than 20 percent growth for two consecutive years

Flipkart revenue stood at Rs 17,907 crore in 2023-24 while losses fell by 41 percent to Rs 2,358 crore.

Gig workers face exploitation, only Urban Company, bigbasket ensure minimum wage: Report

These initiatives mark a significant advancement in addressing the vulnerabilities of gig workers, who have long faced challenges such as lack of social security and employment instability. By formalizing their status and extending essential benefits, the government acknowledges the indispensable role gig workers play in the modern economy and takes concrete steps to ensure their well-being and security.

According to the Fairwork India team, Zomato, Swiggy, Urban Company, and bigbasket scored 6 out of 10 points creating favourable working conditions for gig workers

Nykaa posts strong Q2 performance, beauty revenues soar

Nykaa Reports Robust Q3 Results, Revenue Up 26.6% YoY

According to FSN E-Commerce Ventures Limited which operates the Nykaa brand, the beauty vertical delivered ‘robust’ net revenue as well as net sales value (NSV) growth of mid-twenties, with a higher GMV growth

Amazon.in becomes the top customer choice for electronics during the festive season, reveals Counterpoint Research

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

Attractive offers and deals have emerged as the primary factor for buying consumer electronics online, followed by trust and availability of the latest devices.

Temp Tactics: Logistics, e-comm firms scaling up gig workforce this festive season

Seasonal hiring is temporary employment that recurs annually around the same time. (Image: DNA Packaging)

Some platforms have started introducing incentives to retain a skilled gig workforce for future festive seasons.

ONDC’s festive season boost: Incentives up to Rs 60 Lakh for network participants

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

Notably, the incentive may have gone up on a month-on-month basis, compared to the August incentive payout. However, there is still a reduction of nearly 76 percent from Rs 2.5 crore

81% of firms plan to hire in H2 2024, with 72% focused on freshers: TeamLease EdTech

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

College graduates can expect job opportunities like SEO Executive, Full Stack Developer, and Digital Sales Associate

Festive season to propel India’s e-commerce growth by 20%: Redseer

These companies have been given 15 days to respond.

Redseer Strategy Consultant’s report reveals that brands are leveraging e-commerce platforms to promote mid-range products to maximize reach and appeal to relatively less accessible tier 2+ customers