ecommerce – Page 4 – storyboard18

Urban India to spend INR 1.85 lakh crore this festive season: Study

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Survey reveals 1 in 2 households to spend over INR 10,000, with 70% opting for in-store shopping amid rising eCommerce adoption.

Flipkart’s Big Billion Days: Top metro cities drive demand, tier 2 cities show promise

Flipkart has witnessed more than 20 percent growth for two consecutive years

Shopsy, Flipkart’s hyper-value platform, witnessed a 70 percent rise in customer visits and nearly a three-fold increase in transactions compared to the pre-festive season

EXCLUSIVE: ‘Tata Group’s StarQuik not in Q-commerce rat race’, says K Radhakrishnan, Co-founder

StarQuik was launched in Gurgaon, in 2014, as GrocerMax by K Radhakrishnan and Gaurav Juneja, it came under Tata’s aegis in 2017, when the latter was looking to enter the e-grocery space.

Star Bazaar, a retail chain owned by Trent Hypermarket Pvt Ltd is a part of the Tata Group. Trent recently announced plans to add 20-25 Star Bazaar stores in FY25, taking the overall footprint to around 90 stores by the end of the year.

‘Q-commerce is here to stay, retailers must upgrade themselves’, says CEO of Retailers Association of India

These companies have been given 15 days to respond.

On September 26, Madras High Court lawyer K Narasimhan alleged in his complaint to the DPIIT that e-commerce platform Flipkart is offering discounts at product level for select sellers and creating a non-competitive environment.

Ahead of festive season, Meesho partners with D2C brands, attracts 3.2 crore shoppers

Meesho marketplace provides small businesses, which includes SMBs, MSMEs, and individual entrepreneurs, access to millions of customers, selection from over 30 categories, pan-India logistics, payment services, etc

Meesho said that nearly 75 percent of orders came from tier 2+ markets, and among brands, Liberty reported growth of 2.89X, Bella Vita at 2.5X, and Denver at 2.4X.

Amazon boosts influencer commissions ahead of festive sales

The AGIF, one of the largest shopping events in India, is set to commence on September 27, with a special 24-hour early access for Prime members.

With the festive season approaching, Amazon enhances its commission structure for influencers, aiming to drive engagement and sales across key product categories.

Ahead of festive season sale, e-commerce giants under fire for discount practices

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

BJP MP and Secretary General Emeritus of Confederation of All India Thanjiraders (CAIT), Praveen Khandelwal has urged the government to introduce stricter e-commerce regulations and policies to prevent future breaches

IPO-bound Ecom Express processes 82% of tier-2 shipments but faces growth challenges: InCred Equities

Ecom Express plans to raise Rs 2,600 crore via its IPO

InCred Equities estimated that Ecom Express handled 430 million of shipments in FY2024 accounting for 58% of Delhivery’s shipments, while its sales were 51% of Delhivery’s express sales

Retail sector growth drops to 2% in August 2024, despite positive economic outlook

Retailers pin hopes on festive season to bring positive growth

Of the different retail categories, food and grocery registered the highest growth of 7%, followed by 5% in jewellery compared to August 2023

ONDC increases marketing costs to Rs 91.73 crore in FY24

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

ONDC shares discounting costs or incentives that the network participants such as Ola, Magicpin, Paytm, and others offer to their end buyers