ecommerce – Page 5 – storyboard18

ONDC records 3.7 lakh orders during India vs South Africa T20 World Cup final

The government hopes to increase e-commerce penetration in the country to 25 percent with ONDC

The ONDC claimed that the platform hit a new milestone of 374,000 orders during the final match of the T20 World Cup

Over 90% of Indians open to exchange personal data for customized shopping experience: Study

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

Tier 2 and Tier 3 cities leading in the online shopping surge with 9 out of 10 Indian consumers now making purchases online, says Netcore Cloud study

Fabindia partners with Unicommerce to manage its business operations across online and offline channels

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Fabindia will use Unicommerce’s technology to seamlessly process orders from across online channels and physical stores.

Personalisation in e-commerce goes beyond merely addressing customers by name: FreshToHome’s Jayesh Jose 

As technology advances, the possibilities for personalisation in e-commerce are limitless, promising a future where every interaction feels uniquely tailored-Jose

Personalisation on e-commerce is about utilising data-driven insights to deliver content, product suggestions, and offers tailored to individual preferences.

Government’s 100-day agenda may focus on long-awaited e-commerce policy

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

Reports suggest that the forthcoming e-commerce policy that maybe included in the 100 day agenda of the government aims to address critical issues including additional taxes, data privacy, product ranking, and sale of private-label brands.

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.

Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India

The Beauty&You program will also provide financial support through a total prize pool of Rs 4 crore for the most innovative, inspiring, and breakthrough ideas, in addition to mentorship and awareness, and distribution support. (Representational image via Unsplash)

The program also provides financial support, mentorship, awareness and distribution support.