Q-Commerce DSPs to dent big tech’s ad revenue in India

Currently, brands allocate approximately 20% of their total revenue to Q-commerce platforms, with some D2C brands dedicating 50–60% of their overall ad budgets to these platforms.

Q-commerce apps like Swiggy Instamart and Zepto are already moving toward building their own Demand-Side Platforms (DSPs). Q-comm ad revenues are expected to surge.

Swiggy ventures into sports with new subsidiary, Swiggy Sports

These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.

The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.