Hardik Pandya 2.0: Turning a new leaf as cricketer, brand endorser

Hardik Pandya's brand value in 2021 - $10 million, as per data provided by Kroll and the number of brand associations stands at 11. The list includes BoAt, Gulf oil, Monster, Dream 11, Britannia and Mensa Brands' Villain (pictured here). His annual fee is Rs 1.5-2 crore.

The cricketer has worked on his physical well-being, his game as well as his image.

Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads

Vijay Raaz nails the part of a customer giving directions to a delivery person, in location-based tech app what3words' first commercial in India.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.