Tag: brand

‘Customization, sustainability, premiumization’ driving the $ 4.2 billion LED lighting industry in India

The Indian LED lighting market alone has reached US$ 4.2 billion in 2023. According to market research firm IMARC Group the market is expected to reach US$ 23.2 billion by 2032, at a growth rate (CAGR) of 20.4 percent during 2024-2032. 

India is rapidly embracing advanced lighting solutions, seeking data-driven, energy-efficient, and integrated smart solutions. The focus has shifted beyond mere illumination to encompass comprehensive lighting solutions.

ED arrests four Vivo executives, including one Chinese national

The first source said Vivo executives were summoned to the ED’s Delhi office for questioning, and then arrested. They will appear in court later on October 10, the source added. (Representative Image: Amanz via Unsplash)

The arrests add to the legal troubles of the Chinese phone maker, and comes amid rising tensions between Beijing and New Delhi over issues ranging from border disputes to India’s increasing scrutiny of Chinese businesses and investment.

Metrics for assessing brand value have evolved post Covid: Deepender Rana

“It has been India’s decade. Our GDP has almost doubled with an 82 percent growth, while the world GDP has grown at 30 percent. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy,” said Rana.

Pre-Covid, factors like purpose held less prominence, but now, sustainability has emerged as a robust building block of brand equity, important for both demand and pricing power.

What’s the connection between Washing Powder Nirma, Chopsticks and Mithila Palkar?

Mithila Palkar’s name in the movie is Nirma. And yes, she is named after Nirma, the washing powder brand.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Find out what is the connection between Mithila Palkar, her 2019 Netflix film Chopsticks and washing powder Nirma.