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Indian brands leverage emotional connect of cricket, align campaigns with World Cup

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

Industry estimates project that brands are poised to invest approximately Rs 20 billion in advertising spots on streaming platforms.

The silver lining of 28 percent GST on gaming: crackdown on offshore betting firms

The illegal offshore betting industry will continue to grow at 20% at the least, leading to a tax loss figure of Rs 6,72,205 crore by 2026.

The government has mandated these entities to officially register within the country, ensuring transparency and adherence to the higher GST levy.

Disney+Star eyes closing deals worth over Rs 4,200 crore this World Cup

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Representative Image: Michael Weir via Unsplash)

With 75-80 percent of the ad inventory claimed to be booked, and a week still to go until the ICC Men’s Cricket World Cup, prices have jumped 20-25 percent from the initial closure price.

Metrics for assessing brand value have evolved post Covid: Deepender Rana

“It has been India’s decade. Our GDP has almost doubled with an 82 percent growth, while the world GDP has grown at 30 percent. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy,” said Rana.

Pre-Covid, factors like purpose held less prominence, but now, sustainability has emerged as a robust building block of brand equity, important for both demand and pricing power.

SAT reserves order in appeal filed by Punit Goenka against SEBI’s confirmatory order

During the hearing, senior counsel Abhishek Manu Singhvi, representing Punit Goenka requested that the CFO of the merged company be allowed to report directly to the board if necessary, suggesting measures to safeguard shareholder interests.

TRAI releases recommendations on DTH services license fee and policies: Key points to know

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

As per TRAI, in the highly competitive television distribution market, urgent measures are required for the DTH sector. The quick implementation of these recommendations will help the sector and enable all-round growth.

Why TV and digital media companies are pursuing esports IPs?

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

According to experts, the biggest reason behind mainstreaming of esports is that it is now reaching a much broader and diverse audience, including those who have previously never been exposed to it.

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