ICC Cricket World Cup – storyboard18

ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

Media planning experts are concerned about the audience going through a cricket fatigue this year.

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.

ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

As per TAM, the leading advertisers for the 2023 World Cup were Vine Product, known for their popular body spray brand Fogg, followed by FX Mart, Mahindra & Mahindra, Coca Cola and Hindustan Unilever

Virat Kohli breaks Sachin Tendulkar’s records on and off the cricket pitch

Virat Kohli (left, image by @ICC via Twitter), Sachin Tendulkar (right, image via Moneycontrol)

Find out which other record of Sachin Tendulkar’s, Virat Kohli broke.

ICC Men’s Cricket World Cup 2023 sees 19 percent surge in ad volumes: TAM

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Leading advertisers of the season till date are Vini Product, FX Mart, Mahindra & Mahindra, Coca Cola India, and Hindustan Unilever.

Cricket World Cup 2023 sees 24 percent surge in ad volumes: TAM

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Vini Product, Mahindra & Mahindra, FX Mart, Hindustan Unilever, and Coca Cola India are the top advertisers so far.

ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.

2View camera carpets used for branding for the first time in India during World Cup

Brands that have been leveraging this technology this year are MRF, Aramco, Mastercard, Booking.com, and IndusInd Bank.

The 2View cam carpet displays two different logos from two different camera angles on the same spot on the field, thus doubling the inventory and the monetisation opportunity.

Indian brands leverage emotional connect of cricket, align campaigns with World Cup

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

Industry estimates project that brands are poised to invest approximately Rs 20 billion in advertising spots on streaming platforms.

Global brands set to make a splash in ICC Men’s Cricket World Cup 2023

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

As World Cup kicks off major corporations like Coca-Cola, Google Pay, and Hindustan Unilever vie for the attention of India’s 1.4 billion cricket enthusiasts.

ICC and Meta unite: Top 500 Indian influencers as ambassadors for men’s cricket World Cup 2023

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Creators handpicked from various regions of India will ensure that each match has a representative in attendance, offering coverage tailored to their city and language.