Tag: ICC

Star India terminates $1.5 billion worth ICC sub-licensing deal with Zee

Star India, on September 16, filed a 'statement of case' before London Court of International Arbitration (LCIA) in which it declared termination of the alliance agreement and sought the damages in the now-terminated ICC TV rights deal case, from Zee.

The now-terminated deal would have granted Zee exclusive television rights to major ICC men’s events, including two ICC Men’s T20 World Cups (2024, 2026), the ICC Men’s Champions Trophy (2025), the ICC Men’s Cricket World Cup (2027), and key ICC U-19 events.

ICC and Meta unite: Top 500 Indian influencers as ambassadors for men’s cricket World Cup 2023

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Creators handpicked from various regions of India will ensure that each match has a representative in attendance, offering coverage tailored to their city and language.

ICC and BCCI launch World Cup campaign featuring Shah Rukh Khan

For the ‘It Takes One Day’ campaign, ICC and BCCI has worked 85 content creators, from across India, in an event organized by Meta, ICC’s official digital content licensee (Image sourced from ad)

The campaign also stars JP Duminy, Shubman Gill, Dinesh Karthik, current Men’s Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues.