Trends – storyboard18

75% of women in comms seek upskilling, bias persists: WICCI iLead report

Women in communications are increasingly leveraging AI, automation, and data-driven insights, but many face tech adoption barriers due to generational divides. (Image via Unsplash)

According to the report, women make up 65% of the PR industry, yet they continue to face unconscious bias, limited mentorship, pay inequities and barriers to workforce re-entry.

‘I eat makhana 300 days a year’: PM Modi promotes superfood from Bihar

Prime Minister Narendra Modi in Bihar

PM Modi emphasized the need to boost makhana production to increase exports, highlighting the crop’s potential as a superfood and its growing popularity in Indian cities.

Pushpa 2 supports Hindi cinema amid declining revenues: Report

According to a report by Ormax Media, dubbed films accounted for a striking 31% of Hindi cinema’s total box office earnings in 2024.

Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South

PayNearby latest report highlighted a significant growth in cash withdrawal transactions in Northeast India, with Mizoram, Meghalaya, Nagaland, and Assam leading the way in digital financial inclusion.

PhonePe pushes global boundaries, amidst regional growth challenges and WhatsApp Pay expands financial inclusion efforts across India despite rising cyber fraud concerns.

Gaming destinations inspire 57% of Indian travellers: Skyscanner

Gaming is a huge hit with Gen Z, with nearly two-thirds (62%) saying it's their go-to leisure activity and 57% feeling inspired to book a trip based on a location featured in a video game.

67% of Indian travellers take a video game console away with them on holiday.

16 mn new credit cards added in FY 2023-24, total reaches 100 mn: Report

With the addition of new cards, the industry has also seen 22% and 28% surge in transactional volume and value respectively. (Photo by rupixen on Unsplash)

Debit cards have seen a dip in both transactions volume and value owing to the shift in preferences by cardholders.

49 percent Gen Z dream of destination wedding, outpacing millennials: Skyscanner

83% of respondents in India will swap the usual wedding hotspots of Shimla or Goa for hidden gems like Gokarna or Kalimpong.(Representational image by Amish Thakkar via Unsplash)

85% of Indians opt for destination weddings, as per the report.

75 percent experts believe that people will increasingly adopt a climatarian diet: Godrej Report

The panel expects a strong demand for sustainable, eco-friendly packaging. With 71% of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious.(Representative Image: Ananthu Ganesh via Unsplash)

Crafted with insights from over 190 hought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the trends in sustainable food practices.

India’s traditional PC market ships 3.07 million units in Q1 2024; up 2.6 percent YoY

Innerwear is about increasing users' comfort by offering them a wide selection of design, fit, fabric, size, etc, which leads to a large number of SKUs. The category has further expanded due to the increasing popularity of new products like period panties, intimatewear and maternity innerwear. (Image sourced from CNBC)

HP Inc. led the market with a share of 30.1 percent in Q1 of 2024.