Trends – Page 2 – storyboard18

Brands have started to celebrate the progressive gender roles and portrayals: Report

In the recent years, there is a rise in advertisements that normalize positive gender roles for men and women. One sees men engaging in activities such as washing utensils, doing laundry, and in the kitchen. (Representative image via Unsplash)

Out of 186 new ads released on TV in the month of October that featured women, nearly every other ad featured them in a progressive narrative where they were in control of the narrative, and/or part of stories that celebrated the new normal slice of life wherein roles within a home are gender agnostic.

Less than 1 percent of ads feature members of the LGBTQIA community or people with disabilities: Report

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The report noted that 4 percent show diversity of skin tone vs global average of 27 percent in advertising.

Indians have increased their spending on dieticians by 125 percent in FY 24: Report

Health coaching has also seen a significant 45% jump in transactions, showing a clear interest in fitness guidance. A growing trend towards preventive healthcare was witnessed with sales of health products surging by 39% in FY 24.

Indians have increased their spending on dieticians by 125 percent in FY 24: Report

41 percent Indians prefer Spotify podcast; 71 percent GenZs tune in to podcasts each week: Report

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

According to a YouGov report, watching TV via a video on demand streaming service increased to 83 percent in 2024 from 79 percent in 2021.

‘Me at 21 Trend’ – Popular celebrities share their 21-year-old selves on Instagram

This trend is the newest one that took the internet by storm, letting the netizens live their nostalgic days.

Renowned personalities and actors join the viral trend reminiscing good old days.

81 percent India’s hiring managers expect text-based resumes will be obsolete in 5 years: Canva

5,000 hiring managers and 5,000 job seekers from India, US, UK, Germany, Spain, France, Mexico, and Brazil were surveyed to understand how screening candidates has evolved and why it’s crucial to embrace design to stand out in the crowd.

7 in 10 hiring managers in India want to see interactive resumes.

Transactions through UPI platform crossed the 100 billion-mark in 2023: NPCI

This move is expected to provide a quicker and smoother digital transaction experience, benefiting a diverse range of individuals and enhancing digital connectivity between the countries. (Image source: Moneycontrol)

During August 2023, UPI had crossed 10 billion transactions a month for the first time and continued to do so in the following months. In December, UPI recorded 12 billion transactions with a cumulative value of Rs 18.23 lakh crore.

X (formerly Twitter) becomes leading publisher with 44 percent share of impressions; Youtube secures second position

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Cars record 133 percent growth in July-September 2023 compared to April-June 2023.

Mumbai logs in most late-night trips booked on Uber in 2023, beating Delhi

The travel month of December has seen the highest number of rides being booked in a single month, with Durga Puja and the Christmas weekend being the most popular days in terms of number of trips booked. (Image source: Moneycontrol)

Residents of Delhi NCR used Uber for their work commute the most among all cities, and had the highest number of office-hour trips booked.

2024 to witness rise of Gen AI skills, programming languages and cybersecurity

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Majority of GenZ employees prefer their workplaces to have flexible work arrangements (38 percent), purpose-driven work (23 percent), and technology-driven environments (18 percent).