Trends – Page 3 – storyboard18

India most distrusted country when it comes to climate change: Report

35 percent believe government is doing well on balancing climate needs with reliable and affordable energy; 34 percent believe that the government is doing well on balancing climate solutions with economic recovery and growth. (Representational image by Markus Spiske via Unsplash)

65 percent of businesses are not doing well at living up to their climate change commitments.

Global luxury market projected to reach €1.5 trillion in 2023

Saudi Arabia is accelerating, attracting investments of major luxury brands; and Australia has provided fertile ground for growth. (Representative Image: Devon Janse van Rensburg via Unsplash)

Despite challenging macroeconomic conditions, the market registered robust growth of 11-13 percent, at constant exchange rates.

81 percent of Gen Z employees have leveraged generative AI at work

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Corporate social responsibility is important to Gen Z, with more than three-fourths (78 percent) reporting that they want to work a company that is outspoken about social issues.

Hero MotoCorp records highest-ever festive sales, sells 14 lakh units

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19% growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019. (Image source: Moneycontrol)

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19 percent growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019.

India sees 10 lakh flyers over Diwali weekend, travel portals witness sharp uptick in demand

Singapore Airlines has received Indian government's nod for the foreign direct investment as part of the Air India-Vistara merger

Despite the recent increase in hotel and flight prices, travel portals witnessed nearly twice the upsurge in domestic travel bookings over the Diwali weekend in 2023 compared to 2022.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

68 percent of female respondents ranked themselves as the primary decision-maker in shopping: Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

Hybrid shopping leads with 54 percent reporting they will combine online and offline shopping, followed by 44 percent who said they would shop online only.

Is CGI in advertising becoming an overkill?

CGI has taken centre stage in the ever evolving advertising industry, inspiring brands to craft jaw-dropping, larger-than-life installations that ignite excitement about their products.

The challenge for brands seems to be breaking the clutter and not becoming a me-too brand and joining the rat race for the sake of it.

Gender disparities widened in the film and streaming industry in 2022: Ormax Media

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

As per the report, across streaming and theatrical, incremental increases of no more than 3 percent were seen in editing, cinematography, and directing.

ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.