As per the report, across streaming and theatrical, incremental increases of no more than 3 percent were seen in editing, cinematography, and directing.
Tag: Trends
ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019
Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.
One in ten schools provide a customised privacy notice for children and execute age verification: Report
90 percent of the organisations showed users a privacy notice when collecting data through their websites, but since such a notice is the first step for any organisation entering the digital world, the high level of compliance did not indicate the presence of a robust data privacy framework.
Online gaming companies to lessen spend during ICC Men’s Cricket World Cup amidst 28 percent GST
On July 11, the GST Council decided to impose 28 percent tax for online gaming. On August 2, Finance Minister Nirmala Sitharaman clarified that the 28 percent tax will take place from October 1.
South movie goers visit cinema 32 times per year on average: GroupM report
8 out of 10 South Cinema audience visit a theatre at least once a month, which is twice the national average.
Deloitte report: Private consumption in India projected to expand to $4.5 trillion
The report highlights that malls and shopping centres account for a significant share of the organised brick-and-mortar retail sector. This segment is expected to grow at a rapid pace, with a projected ~17 percent CAGR from 2022 to 2028, outpacing the overall growth of the retail pie.
Potential ad spend of around Rs 30,000-40,000 crore expected during this festive season
Sports will be a significant contributor to the higher ad spends as these events attract diverse and sizable audiences. Digital’s share in ad spends is expected to reach 56 percent in 2023.
Cricket World Cup to drive festive advertising, spends to grow 15 percent
Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.
Leaders of the future have to be outstanding human beings: Nestle MD
Suresh Narayanan tells Storyboard18’s Delshad Irani how the company is sustaining all the momentum in consumption that came during the pandemic for flagship brands like Maggi.