Tag: GenZ

Gen Z Explainer: The concept of ‘user disengagement’

True engagement means using an app when it's useful, then leaving when you're done. The best designs are invisible; they solve a problem and then get out of the way. (Image source: Unsplash)

Discover why intentional disengagement can lead to trust, loyalty, and a healthier digital experience for users and businesses alike.

GenZ Explainer: What is ‘Presenteeism’ and how to manage it?

Studies indicate that the loss in productivity from presenteeism may be up to three times higher than absenteeism, making it a silent threat to organizational growth. (Image source: Unsplash)

As employees return to offices, presenteeism—being physically present but mentally disengaged—is emerging as a major challenge. Here’s why it’s costing businesses and how leaders can address it.

Gen Z: The $2 trillion force reshaping India’s consumer landscape

With a collective spending power currently at $860 billion, they account for an impressive 43% of India's total consumption. (Image source: zyanya-bmo via Unsplash) )

With 377 million individuals, Gen Z emerges as India’s largest generation, wielding significant purchasing power that demands attention from brands and marketers. A new report from Snap Inc. and Boston Consulting Group reveals insights into their spending behaviours and the transformative impact on the Indian economy.

Gen Z Explainer: The rise of ‘sleepmaxxing’, a sleep revolution or overhyped trend?

Sleepmaxxing is the latest wellness trend encouraging people to improve their sleep quality by eliminating distractions and enhancing their sleeping environment. (Image source: Unsplash)

As sleep struggles rise globally, a new trend called ‘sleepmaxxing’ is gaining traction. But while it promises a restful night, experts warn of potential downsides.