News – storyboard18

91 percent believe fake news affects voting, yet many share unauthenticated news: Survey

Only 29 percent of individuals authenticate information through fact-checking websites. (Photo by Markus Winkler on Unsplash)

A survey by The 23 Watts revealed that 80 percent of the population alters their perceptions and opinions based on fake news influence and although 95 percent claim to authenticate news, 45 percent share unauthenticated news later found to be fake.

Patanjali Foods shares fell over 3 percent; despite ‘no threat’ assurance following SC crackdown on Patanjali Ayurved

Patanjali Ayurved posted a standalone profit of Rs 308.97 crore in Q2 FY25

An apex court bench had issued a show-cause notice to Patanjali Ayurved, co-founded by yoga guru Ramdev, and managing director Balakrishna for going back on their promise to not make “misleading claims” in advertisements for its medicines.

Debate on news data may soon conclude as BARC meets MIB on Dec 19

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.

News18 India leads the show yet again

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

News18 widens lead over competition between Week 33-36

Representational image via Unsplash

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

“If you are living in a cocoon that you are a TV planner or a digital planner, you must come out of it. Everything is integrated. The planners who are on top of it are the best planners,” says Jai Lala.

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

News18 India leads 15+HSM market with 14 percent market share in week 35

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 India sees steady growth in market share.

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Amol Dighe, CEO, Investments & Business Development, Madison Media, says, planning and buying is becoming media neutral, which is the right direction.

Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.

Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media

Finally, it’s about understanding the consumer decision journey that will form the base of all recommendations, says Roy.

Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.