Ad campaign – storyboard18

MediBuddy’s rolls out #MensHealthMatters campaign; claims 40% of men delay health check-ups

The campaign is conceptualised and produced by MediBuddy’s in-house creative team

The company claims that 40% of men delay doctor visits until their conditions become critical, while 31% suffer from depression, with only one-quarter seeking professional help.

Prega News launches #LetThemDecide campaign to empower couples in family planning decisions

The #LetThemDecide video will be launched across digital platforms and amplified through strategic promotions by Prega News.

The #LetThemDecide campaign is part of Prega News and Mankind Pharma’s larger commitment to drive positive social change.

Duolingo’s new campaign #EnglishMeinNahiJamta celebrates linguistic diversity

Delving deeper into India’s linguistic irritations, the survey revealed that 55% of Indians have either committed or come across the incorrect use of common homophones like 'your/you're,' 'their/there/they're,' using 'anyways' instead of 'anyway,' or the perennial 'who/whom' confusion. (Representative Image: Surendran MP via Unsplash)(Representative Image: Surendran MP via Unsplash)

68 percent urban Indians agree that there are certain phrases or words in a language that convey nuanced meanings which cannot be fully translated or expressed in English.

Storyboard18 chats with Axis Bank’s Anoop Manohar

Anoop Manohar, CMO, Axis Bank

A look at the brand’s latest campaign ‘Dil se Open’.

Why doesn’t controversy go off the menu for Zomato ads?

Zomato has landed in multiple controversies over its advertising. The latest is a hyperlocal ad featuring actor Hrithik Roshan.

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.