Zomato – storyboard18

Zomato bans AI-generated images from menus with immediate effect

Zomato's Q2 FY25 profit jumped by 369 percent YoY

Non-compliant restaurants to face delisting; Zomato offers discounted photoshoots to aid transition.

Swiggy spent Rs 1,581 crore on marketing, says junior employee embezzled Rs 33 crore

The launch of International Logins comes when families, especially during festive seasons, want to celebrate and share moments with loved ones in India. .

A former junior employee of IPO- bound Swiggy embezzled Rs 33 crore over “past periods”, the Bengaluru-based food aggregator said in its annual report for the financial year 2023-24.

Zomato’s ad spendings rise by 84% to Rs 340 cr in Q1 FY25

According to Deepinder Goyal, "Cancelled orders will now pop up for nearby customers, who can grab them at an unbeatable price, in their original untampered packaging, and receive them in just minutes."

The standalone net profit of Zomato in the first quarter stood at Rs 470 crore from Rs 276 crore in the same period in FY24

Why doesn’t controversy go off the menu for Zomato ads?

Zomato has landed in multiple controversies over its advertising. The latest is a hyperlocal ad featuring actor Hrithik Roshan.

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.

Engineering the viral: The science behind meme marketing

The post quickly went viral, with more than 273K views and 4.6K likes on X (Twitter). (Image source: News18)

Can viral memes be manufactured? Meme marketing companies would certainly say yes to that question.

How deep is your love for deepfakes? We ask marketers

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it’s tricky territory.