Deepfake technology – storyboard18

MeitY’s CERT-In trials anti-deepfake tech to combat AI-driven scams

In December 2023, CERT-In issued an advisory informing citizens about the rising use of AI and deepfake technology by scammers.

Recently, Sunil Bharti Mittal, Chairman of Bharti Enterprises, shared a shocking account of an AI-driven scam that targeted his company.

Delhi HC demands deepfake clarity from central government

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

The Chief Justice also referenced the recent hoax bomb threats on Indian airplanes and emphasized the need for enhanced infrastructure to address such tech-enabled threats. The case will be heard again on November 21.

Exclusive: Centre, State governments testing anti-deepfake tech, likely to launch this year

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

Recently, cricketer Virat Kohli fell prey to deepfake video which went viral on social media platforms.

Deepfake video targets Paris Olympics with fake Amazon Prime series using AI ‘Elon Musk’ voice

This development follows a meeting between Prime Minister Narendra Modi and Musk

The scammers have created a fictitious Amazon Prime series titled Olympics has Fallen II: The End of Thomas Bach, released on Telegram last month

Indians want govts, tech companies to collaborate to protect election integrity: Adobe Report

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Amidst a climate of eroding trust in digital content, Indians are concerned about protecting election integrity.

Rashmika Mandanna deepfake viral video: Union Minister Rajeev Chandrasekhar reacts, says ‘dangerous, damaging’

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

As ‘deepfake’ video menace increases, Union Minister Rajeev Chandrasekhar said platforms need to tackle the problem of deepfakes, calls them dangerous and damaging form of misinformation.

How deep is your love for deepfakes? We ask marketers

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it’s tricky territory.