Tag: Hrithik Roshan

How deep is your love for deepfakes? We ask marketers

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it’s tricky territory.