Meme Marketing – storyboard18

The ROI of laughter: How memes drive marketing results

Captivating visuals and witty content gets shared widely at lightning speed across social media platforms, garnering massive reach and engagement organically at an exponential rate, all while saving significant marketing costs, writes Mehul Gupta is the Co-Founder & CEO of SoCheers.

Meme marketing allows brands to emphasise their awareness of pop-culture, positioning them as relevant and well-versed, which resonates well with the generation raised on the internet, writes Mehul Gupta, Co-Founder & CEO of SoCheers.

Users spend 30 minutes a day consuming memes, call it a stress buster, report

Around 90% of consumers are open to creating memes themselves, indicating large latent demand for meme creation apps.(Representative image created on imgflip.com)

A Redseer report states that users spend 30 minutes a day consuming memes, 80% have increased meme consumption in the last year.

Engineering the viral: The science behind meme marketing

The post quickly went viral, with more than 273K views and 4.6K likes on X (Twitter). (Image source: News18)

Can viral memes be manufactured? Meme marketing companies would certainly say yes to that question.