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Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.

Users spend 30 minutes a day consuming memes, call it a stress buster, report

Around 90% of consumers are open to creating memes themselves, indicating large latent demand for meme creation apps.(Representative image created on imgflip.com)

A Redseer report states that users spend 30 minutes a day consuming memes, 80% have increased meme consumption in the last year.