The Visionaries – storyboard18

The AI revolution in marketing: Insights from top CMOs at Storyboard18 Visionaries

AI is not just a buzzword but a transformative tool that is reshaping the way businesses connect with their audience.

These insights from industry leaders underscore the growing importance of AI in marketing. As AI continues to evolve, marketers need to embrace it as a tool to enhance customer experiences, drive engagement, and ultimately achieve business growth.

PHOTOS: Storyboard18 Visionaries – Mumbai Chapter: Honouring top minds in marketing – Part 2

Industry leaders like Bharat Puri, MD, Pidilite, Santosh Iyer, CEO and MD, Mercedes Benz India and Prasoon Joshi, chairman APAC, McCann Worldgroup, and CEO & CCO McCann Worldgroup India, shared anecdotes from their journeys of building iconic brands and on marketing, leadership and focus on consumers.

Storyboard18’s Mumbai Chapter Chapter of Visionaries saw the congregation of brilliant marketing minds, which echoed the success of its Delhi debut in 2023, and the Bangalore Chapter in February, 2024.

PHOTOS: Storyboard18 Visionaries – Mumbai Chapter; Honouring top minds in marketing – Part 1

Storyboard18's Mumbai Chapter Chapter of Visionaries saw the congregation of brilliant marketing minds, which echoed the success of its Delhi debut in 2023, and the Bangalore Chapter in February, 2024.

Good brands begin and end with the consumer: Pidilite’s Bharat Puri

He shared a second piece of advice as well. “Superior products always win,” he said. “New and improved is normally just new and improved for advertising purposes. Consumer is very smart.”

Bharat Puri, managing director at Pidilite Industries, the maker of Fevicol shared some key tips and tricks that a marketer should keep in mind when building a brand that can stand the test of time.

Don’t be a cost centre, be a revenue driver: Mercedes-Benz’s Santosh Iyer

“You have to be the creator and destroyer yourself. You need to challenge the status quo,” Iyer said.

Santosh Iyer, MD and CEO of Mercedes-Benz India spoke about what it takes to build a successful automotive brand in India.

Storyboard18 Visionaries – Mumbai chapter: An epic evening of celebrating marketing masterminds

Industry stalwarts like Bharat Puri, MD, Pidilite, Santosh Iyer, CEO and MD, Mercedes Benz India and Prasoon Joshi, chairman APAC, McCann Worldgroup, and CEO & CCO McCann Worldgroup India, shared anecdotes from their journeys of building iconic brands and on marketing, leadership and focus on consumers.

Storyboard18 Visionaries brought together marketing elite for a night of recognition in India’s financial and creative capital – Mumbai.

India’s leading marketers to meet at Storyboard18 Visionaries – Mumbai chapter

What makes Visionaries by Storyboard18 truly exceptional are the insightful discussions, surfacing winning strategies for forward-thinking marketers.

After two blockbuster editions in Delhi and Bangalore, the Visionaries edition in Mumbai spotlights the power of building enduring brands and accelerating ‘good growth’ in India’s decade.

Storyboard18 Visionaries Mumbai Edition is here!: Join the celebration of marketing mavens

The Visionaries programme for CXOs and executives provides unparalleled insights of how the best and brightest function in complex times. So, meet us at the point where cutting-edge ideas and visionary leaders who are changing our approach to media, marketing and advertising, converge to power transformation.

The third edition of Storyboard18 Visionaries to be held on Friday, April 26th will witness some of the biggest names in brand marketing come together to celebrate the brilliance of marketing mavens.

Storyboard18 Visionaries: Top marketers felicitated – Part 3

Storyboard18's Bangalore Chapter of Visionaries had brought together the city's brightest marketing minds, echoing the success of its Delhi debut in 2023.

The country’s top marketers were felicitated at the Bengaluru chapter of Storyboard18 Visionaries.