Tag: Social Media

Platform for ‘married-dating’, Ashley Madison, makes a bold gamble in India: Navigating controversy, culture, and the law

Ashley Madison isn’t India’s first extramarital dating platform. Gleeden, a French-origin platform, has been operating in the country with relatively little controversy, thanks to its more subtle positioning. Keable, however, remains unfazed: "Globally, we are the undisputed leader in the married dating space. One major differentiator is transparency. Unlike some competitors, we openly discuss our business. People like myself engage in conversations like this to build trust with our audience."

“Compared to Western cultures, India is more conservative, traditional, and family-oriented. Yet, India ranked as the eighth-highest country for signups last year,” says Paul Keable, Chief Strategy Officer at Ashley Madison.

Parliament takes up controversy over YouTuber Ranveer Allahbadia’s remarks, calls for stricter content regulations

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

A Parliamentary committee asks the Ministry of Information and Broadcasting to review media laws, as MPs push for tougher action against controversial digital content.

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.

All you need to know about popular YouTuber Ashish Chanchlani

Initially sharing content on Facebook and Instagram during his civil engineering studies, Ashish Chanchlani's passion for acting led him to further hone his skills at the Barry John Acting Studio. (Image: Instagram)

YouTuber Ashish Chanchlani, known for his viral sketches and massive digital footprint, finds himself embroiled in controversy following his appearance on Samay Raina’s show, India’s Got Latent.

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.

Who is Apoorva Mukhija a.k.a The Rebel Kid?

Born and raised in Delhi, Apoorva Mukhija later moved to Mumbai to chase bigger dreams after earning a BTech in Computer Engineering from Manipal University in Jaipur. (Image: Forbes India)

Social media influencer Apoorva Mukhija, aka The Rebel Kid, is in the spotlight following her controversial remarks on Samay Raina’s popular YouTube show India’s Got Latent.

Duolingo mascot is dead? Here’s what it is

With this campaign, Duolingo appears to be blending its trademark humor with a fresh narrative twist, inviting its community to engage in an ongoing “investigation” into the mysterious circumstances surrounding Duo’s “demise.” (Image: Duolingo)

In a tongue-in-cheek marketing stunt, the language-learning giant announces its beloved mascot’s fictional demise.

Maharashtra Cyber Cell files FIR against Ranveer Allahbadia, Samay Raina, and others

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

In a swift response to public outrage over obscene content on the YouTube show India’s Got Latent, authorities have registered an FIR, summoned multiple participants, and called for the removal of all 18 episodes.