Social Media – Page 3

Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.

Generative AI reshapes media industry, raising both opportunity and concern

Media giants balances between AI and creativity. (Image: Unsplash)

Gen AI is gradually transforming the media industry, with top players leveraging AI to automate tasks, enhance reporting, and improve content distribution.

Google tests AI-powered search mode to handle complex queries

The experimental feature, powered by Google's latest AI model Gemini 2.0, represents a significant shift in how the search giant envisions the feature of its core product.

New AI Mode uses Google’s Gemini 2.0 to summarize multipart questions, marking a shift in search strategy.

YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.