Tag: Social Media

Valorant and Fortnite lead India’s online gaming chatter, BGMI follows close behind

India's video games market generated revenue of $830 million in 2023, up 15.9% year-over-year (YoY), slightly down from the 19% growth seen in 2022, according to Niko Partners.

In terms of social media chatter about top gaming streamers in India, Tanmay Singh, also known as ‘sc0utOP’ is topping the charts in social media mentions, closely followed by Ankit ‘v3nom’ Panth.

Social media jobs on the rise: 240,000 active talent and growing

The Ministry of Electronics and Information Technology urged social media platforms to take proactive measures against hoax bomb threats and emphasized the need for clearer takedown actions.

From content strategists to content creators and from community managers to influencer marketing executives, several social media-related jobs have been growing in recent times.

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.

Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in ‘secret ad deal’ to target minors

The tech giants first tested the campaign in Canada this year and then took it to the US, with plans to launch the campaign in other international markets. (Image: solen-feyissa via Unsplash)

The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.

YouTube will continue to develop AI technology for creative expression: Neal Mohan, YouTube CEO

India being one of the largest market for YouTube, has 11,000 Indian channels with over a million subscribers.

YouTube CEO Neal Mohan said, “We’ll continue to develop AI technology that builds on our track record of responsibility and pushes the boundaries of creative expression at a scale we can only dream about right now.”

SEBI cracks down on unregistered finfluencers, but loopholes remain

The internet is inundated with innumerable below-average courses on the stock market and investments that target gullible investors by charging exorbitant fees. (From left to right: Akshat Shrivastava, Raghav Gupta, Sharan Hegde and Rachana Ranade)

Last month, SEBI cracked down on unregulated financial influencers who might be giving misleading investment advice. However, it allowed people to educate others about investing, as long as they’re not promising guaranteed returns

LinkedIn’s Top Voice – Badge of honour or mere hook?

Not all voices on the professional networking platform hold equal weight – some offer valuable industry insights, while others may use the platform to promote personal beliefs disguised as professional pronouncements. (Representative image via Unsplash)

Beyond the meticulously crafted profiles that populate LinkedIn feeds lies a simmering debate. The question at the heart of it all: is the Top Voice badge a true mark of distinction or simply a consolation prize in the ever-growing game of online influence?

Over 80 percent businesses plan to invest in generative AI solutions within next 1–2 years: Report

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

According to the report, 90 percent of surveyed non-savvy digital users prefer to interact with SMBs through conversational platforms for day-to-day need.

The future of B2C communication: From text to cinematic experiences

Cinematic experiences offer a unique opportunity to connect with audiences on a deeper level, creating memorable interactions that go beyond the capabilities of traditional text-based methods, says Pankaj K Arora, Co-Founder, Whilter.ai.

Interactive content is a dynamic blend of engaging visuals and user-driven interactions, allowing consumers to actively engage in real time instead of passively consume, writes Pankaj K Arora, Co-Founder, Whilter.ai.