Tag: Social Media

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

Small businesses welcome CCI’s tougher penalties to rein in big tech dominance

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

India’s Competition Commission (CCI) has amended its penalty recovery regulations to streamline collecting fines for violations of the Competition Act. Additionally, the watchdog has released draft regulations on predatory pricing, tightening its grip on e-com/ q-com anti-competitive pricing practices.

Microsoft to shut down Skype in May 2025, netizens say ‘end of an era’

Launched in 2003, Skype revolutionized digital communication, introducing millions to free internet calling and video conferencing. (Image: X)

Existing Skype users can effortlessly shift to Microsoft Teams without any disruptions. By using their current login credentials, they can access Teams seamlessly, with all messages, group chats, and contacts automatically carried over.

MIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

Highlighting the sector's growth, Vaishnaw noted that the media and entertainment (M&E) industry expanded by over 8% in 2023, with 70% of this growth attributed to new media.

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

India’s entertainment industry battles a relentless foe: Digital Piracy

Streaming Pakistani channels in India is illegal and poses a potential national security threat. The Kerala Police are now considering filing more serious charges against the accused, depending on further investigations.

Despite advanced security measures, streaming platforms and filmmakers struggle to curb the rapid spread of pirated content, costing billions in lost revenue.

Shantanu Deshpande on Good Glamm Group fiasco: ‘Everyone saw the writing on the wall in Q3 2022’

Shantanu Deshpanded recounted how, in 2021, GGG's founders had struck what they believed was a winning formula—combining content with attractive deals to secure free customer acquisition.

The Bombay Shaving Company CEO warns that Good Glam Group’s high-risk strategy has backfired, threatening the very ecosystem of D2C innovation.

Celebrities In Action: The rise of celeb investors in sports leagues

For leagues, celebrity association provides instant credibility, media traction, and fan engagement. For celebrities, it’s a way to diversify their investments beyond entertainment and into a space with long-term growth potential.

Celebrity investors are moving beyond endorsements and actively seeking opportunities that offer sustained fan engagement, strong business potential, and long-term value. Investing in sports leagues also position them as visionary leaders.