Tag: Social Media

OML to expand its AI-powered influencer marketing tech Hypothesis globally

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.

Bombay Shaving Company’s ‘opportunistic’, ‘desperate’, ‘laughable’ Dear-Prachi ad slammed by internet users

While moment marketing seems very exciting for advertisers, Manisha Kapoor, CEO and secretary-general, highlighted that they often slip up because in their hurry to launch their ad to ride the wave, there is very little diligence. The usual protocols of approvals within an organisation may be overlooked in a race against time. “It may also be the case that companies who indulge in mindless moment marketing do not have enough checks and balances in their creative development or approval process,” she added.

Internet users and marketing experts slam Bombay Shaving Company’s ‘Dear Prachi’ ad for its ‘desperate’ and ‘laughable’ attempt to ride on Prachi Nigam’s story of being bullied online.

Elections 2024: Big tech’s ad transparency tools not so transparent?

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

A recent audit by Mozilla Foundation CheckFirst revealed Meta, TikTok, LinkedIn, Alphabet,X and many others, have shortcomings in their ad libraries, hindering transparency.

EU opens second formal probe of TikTok under the Digital Services Act

This move is part of TikTok's strategy to enhance its advertising ecosystem and attract more brands and marketers.

In case TikTok fails to reply to the Commission within the indicated deadlines, the Commission may impose fines up to 1% of the provider’s total annual income or worldwide turnover and periodic penalties up to 5 % of the provider’s average daily income or worldwide annual turnover.

Why did Mark Zuckerberg buy Instagram? Leaked emails resurface

Meta is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.

“They could be very disruptive to us”. Leaked emails allegedly written by Mark Zuckerberg to Facebook’s then CFO, outline his plans to neutralize competitors like Instagram before the defining acquisition.

User-generated content rivals OTT and traditional media in India: Accenture

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

Sex-ed content creators discuss shadowbanning and censorship on Meta platforms

Challenges with promoting sex toys persist on Meta. From being shadow banned to accounts being restricted, sex-ed content creators face challenges with sexual health related content on Meta.

Manzuri’s Aastha Vohra and Sangya Project’s Aashish Mehrotra and Tanisha Rao share their experiences with censorship around sexual wellness content on Meta.