Beverage giants and challengers ramp up campaigns and partnerships in a high-stakes bid for consumer dominance.
Tag: Social Media
AI will disrupt content creation in 5 years: Ankur Warikoo
Ankur Warikoo, founder of WebVeda, shares his insights on the future of content creation, warning that AI will disrupt the industry in the next 5 years.
As SC flags OTT obscenity, Generative AI sparks new ‘soft porn’ crisis
Critics argue that the regulations, while comprehensive in intent, have not kept pace with technological innovation like generative AI, which can blur the boundaries between real and fake, art and obscenity.
Influencers’ fact-based criticism of brands is not defamation: Delhi High Court
In a significant move, the court affirmed that influencers can display brand names in their critiques without fear of trademark infringement claims.
From promising EV brand to PR pariah? The BluSmart communication breakdown
Branding, PR, and leadership disconnects are crippling credibility of startups.
Landmark sessions at WAVES 2025: A call for universal access to media and entertainment
At WAVES 2025, a diverse and accomplished panel will send a powerful message: the future of media and entertainment must be one where no voice is left unheard, and every story finds its audience.
Storyboard18 ‘Delhi Literature Festival’ to kick off on May 2 at Bikaner House
The 2025 Storyboard18 Delhi Literature Festival will host some of India’s finest minds and bestselling authors, including Amb. Abhay K, Dr. Aishwarya Pandit, Arun Anand, Lakshmi Murdeshwar Puri (former diplomat), Ravi Shankar Etteth, Mukul Kumar, Pavan K. Varma, Taslima Nasrin etc
Behind-the-scenes: Making of the Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri’ and HUL’s creative bets
Storyboard18 connected with the creative team from Ogilvy and Hindustan Unilever’s vice president Ishtpreet Singh who spoke about the genesis of the campaign and its challenges.
Regional and multilingual content propel Tata Motors CVBU’s YouTube channel to 1 million subs
Tata Motors CVBU’s CMO Shubhranshu Singh stated that with more than 1,200 videos produced in 10 languages, a proven strategy that drove up engagement five fold.
Rise of online courses for creators and dreams of digital fame meeting hard realities
As social media stardom captivates a new generation, industry experts warn that persistence, skill, and a thick skin, not just ambition, are essential for success in the volatile world of content creation.