Tag: Social Media

Harsh Goenka joins critics of Jaguar’s rebranding campaign

Harsh Goenka took to X (formerly Twitter) to express his opinion, calling the ad more of an art film than a traditional car commercial. (Image source: LinkedIn)

RPG Group Chairperson questions effectiveness of the British automaker’s bold new ad featuring no cars.

Published November 25, 2024

Categorized as Brand Makers Tagged Social Media

Dynamic Deepinder vs Reclusive Majety: The fine line between influence and overexposure

"Become a thought leader who avoids the trappings of celebrity," say experts. (In picture: Deepinder Goyal of Zomato (left) and Sriharsha Majety of Swiggy (right).

Founders must take care to avoid overexposure, remembering that their role is to serve as custodians of the brand—a delicate balance that requires authenticity, humility, and a relentless focus on the long-term benefit of the company.

Published November 25, 2024

Categorized as Advertising, Brand Makers Tagged brand marketing, Digital, Social Media

Zomato CEO gets overwhelming response for ‘Chief of Staff’ role; receives over 10,000 applications

While Deepinder Goyal described the opportunity as ideal for individuals driven by purpose, the announcement faced a storm of criticism online. (Image source: GQ India)

Controversial job offer with no salary for a year and a hefty Rs 20 lakh fee sparks debate on social media.

Published November 21, 2024

Categorized as Brand Makers Tagged Social Media

Australia launches ‘landmark’ bill to ban social media for kids under 16

The measures are among the most stringent controls any country has ever proposed, with no exemptions for parental consent or pre-existing accounts.

Australia moves to set a global precedent with a proposed law banning social media for children under 16, enforcing strict age verification and hefty fines for non-compliance.

Published November 21, 2024

Categorized as Digital Tagged Social Media

Marketing gimmick gone wrong?: Zomato founder faces backlash for ‘chief of staff’ job offer

As of now, Deepinder Goyal holds a 4.2% stake in Zomato, valued at over Rs 10,000 crore.

Deepinder Goyal’s unconventional job listing for a ‘Chief of Staff’ role garners polarized reactions online.

Published November 21, 2024

Categorized as Brand Makers Tagged Social Media

Zomato CEO Deepinder Goyal seeks ‘Chief of Staff’ with a unique offer

In his comment, Deepinder Goyal admitted the policy was a mistake and apologised. “This is absolutely stupid on our part. I am super sorry for this. This charge will be removed today itself,” he assured.

In a bold move, Deepinder Goyal seeks a candidate driven by a learning mindset for the role of Chief of Staff, with a focus on humility, personal growth, and a unique philanthropic twist.

Published November 20, 2024

Categorized as Brand Makers Tagged brand marketing, Social Media

Diljit Dosanjh turns song lyrics into Coca-Cola gold during the Hyderabad leg of his Dilluminati tour

The highlight of the night came during his performance of the song Pehle Lalkare, where Diljit altered the line “Dooja kamm bottlaan de datt pattne” to “Dooja kamm Coke de datt pattne.” The playful lyric switch not only entertained fans but also generated organic buzz for Coca-Cola.

The Punjabi singer sidesteps Telangana’s alcohol ban directive with creative Coke-themed lyric tweaks, earning the soft drink giant free publicity.

Published November 20, 2024

Categorized as Social Media Tagged Social Media

Goa implements Social Media Influencer Policy; more posts, more paisa

Additionally, all content must be approved by the nodal agency before publication, and the government will retain ownership of the content.

The Entertainment Society of Goa (ESG), the nodal agency responsible for hosting the International Film Festival of India (IFFI), will utilize the services of social media influencers to promote government schemes, policies, and programs.

Published November 20, 2024

Categorized as Advertising, Digital, How it Works Tagged Digital, influencer marketing, Media, Social Media

‘Need to revisit ‘Safe Harbor’ provision for Big Tech firms’, says I&B Minister

He was responding to questions by BJP member Arun Govil about existing mechanisms to check telecast of vulgar and sex-related content through social media platforms

Currently, Section 79 of the Information Technology Act, 2000, grants big tech platforms immunity from legal action over user-posted content.

Published November 19, 2024

Categorized as Digital, How it Works Tagged meta, MIB, Social Media

Coca-Cola’s AI-generated Christmas ad sparks outrage: Fans say ‘festive magic is lost’

The 15-second commercial, produced using Coca-Cola's proprietary "Real Magic AI" software, features entirely AI-generated visuals, including a convoy of festive Coca-Cola trucks arriving in a picturesque, snow-laden town.

Social media erupts with criticism over Coca-Cola’s AI-powered reimagining of its iconic 1995 Christmas campaign.

Published November 18, 2024

Categorized as Advertising Tagged Social Media

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