Tag: Social Media

Zomato’s ‘Food Rescue’ initiative saves 150,000 meals monthly: CEO Deepinder Goyal

The confidentiality ring, introduced in 2022, allows access to sensitive information between involved parties to ensure a fair defence.

The feature, launched in November 2024, enables users to purchase canceled orders at discounted rates, cutting down on food wastage.

South Korea’s Kia denies endorsing anti-Musk ad campaign as protests against Tesla surge

The controversial ad, which appeared on Kia Norway's social media accounts, showcased the company's new EV3 electric car with a message implying dissatisfaction with Musk's recent political activities.

The automaker clarifies that the controversial advertisement was a local initiative and not approved by Kia Corporation.

Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.

YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.