Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem

Coldplay’s Mumbai leg has proven to be more than just a concert—it's a canvas for brands to connect with fans in unexpected and engaging ways. (Image: GQ India)

From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.

Mokobara responds to backlash over alleged “white labelling” claims

Founded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara has quickly established itself as a D2C luggage startup, offering a range of laptop bags, suitcases, and travel accessories.

The Bengaluru-based luggage startup defends its originality amid accusations of selling overpriced bags by offering a discount and unveiling a new collaboration with Naruto.

Donald Trump plans executive action to revive TikTok access, seeks U.S. stake in ownership

When asked about Microsoft's interest, Trump said in a media report, "I would say yes," noting that other companies have also expressed interest, though he withheld specifics on who else is involved.

“I would like the United States to have a 50% ownership position in a joint venture,” Donald Trump said in a post on Truth Social, adding that such a deal would protect TikTok, ensure its continued operation, and safeguard American interests.