Nearly all internet users (98%) accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability.
Tag: Social Media
Rural India leads the way in internet news consumption, 90 million more users than urban
Rural India is leading the way when it comes to internet comsumption. Not just that, but news is also being consumed on the highest basis by the rural Indian population.
Cash on delivery soars as social media commerce hits the brakes
Online shopping through social media apps is witnessing a slowdown, with nearly 1 in 5 online shoppers engaging in it in 2024.
India to cross 900 million internet users by 2025, increased use from rural areas: Report
According to the report, internet users are spending on an average 90 mins daily on accessing internet.
ShareChat to trim workforce by 5% in performance-based downsizing
Google- and Temasek-backed social media unicorn eyes leaner team, citing annual appraisal outcomes rather than cost-cutting measures.
Maha Kumbh 2025: Top brand campaigns making a splash
With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.
How Instagram plans to lead the social media landscape by 2025
Head of Instagram, Adam Mosseri recently shared the company’s goals in a video posted on Instagram and Threads, emphasising a return to the platform’s creative roots
Meta to fire 3,600 employees citing ‘performance issues’
Performance-related layoffs are a common practice among major US corporations. Last week, Microsoft announced similar cuts impacting less than 1% of its staff.
MeitY Secretary S. Krishnan says DPDP rules will be flexible to protect users, foster innovation
The DPDP rules, still in their developmental phase, are designed to be flexible in order to avoid becoming overly prescriptive, Krishnan noted.
DPDP Rules: IT Minister Ashwini Vaishnaw to meet industry stakeholders on January 14
Minister Ashwini Vaishnaw to lead consultation on key provisions, including data transfer restrictions and children’s privacy, ahead of February feedback deadline.