November 2024 – Page 6

Cricket heroes outshine Bollywood stars in brand value! Virat Kohli tops the list

Virat Kohli took the top spot due to his high ranking in parameters such as likeability, popularity, and consumer interest

Notably, Amitabh Bachchan has dropped four places over the last two years, ranking 6th in 2024 compared to 2nd in 2022.

Tata Group’s optical retail firm focuses on kids and teens as screen-time surges among kids

Titan Eye Plus observed a condition called progressive Myopia among the children in India. (Image for representational purposes only: Mali Desha via Unsplash)

Tata Group’s Titan Eye Plus is also eyeing quick commerce to enhance online distribution in sunglasses and smart glasses segments.

CCI approves Alphabet’s Shoreline to acquire stake in Flipkart

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

This acquisition is part of ongoing investments in Flipkart, following a recent funding round in May that raised approximately $1 billion, with $350 million from Google.

TV-As-A-Service: How Streambox Media’s Dor plans to redefine content consumption

Founded by Anuj Gandhi, Streambox Media is backed by Micromax Informatics, Zerodha co-founder Nikhil Kamath, and Stride Ventures.

The homegrown media tech company is also planning to expand its services in Far East countries such as Malaysia, Singapore, Philippines and Indonesia.

Hyundai India faces Rs 5 crore tax demand over alleged tax discrepancies

In a separate update on its financial performance, Hyundai reported a decline in its July-September 2024 quarter earnings. Net profit dropped by 16% to ₹1,375 crore, while revenue fell by 8% to ₹17,260 crore. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) decreased by 10% to ₹2,205 crore, and the EBITDA margin narrowed slightly to 12.8% from 13.1% during the same period. (Image Source: Unsplash)

The tax authority has alleged that Hyundai claimed “excess ITC in GSTR 3B/9, which is not confirmed in GSTR 2B/8A of GSTR 9, along with RCM tax paid by the company.” The total demand outlined includes ₹2.741 crore towards tax and an additional ₹2.279 crore as interest.

Arbitral tribunal rejects ZEEL subsidiary’s claims against RailTel

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

ZEEL and its subsidiary Margo Networks Private Ltd’s claims pertained to the alleged wrongful termination of a Content on Demand Agreement and the forfeiture of funds by Railtel.

Storyboard18 newsbreak confirmed: Godrej & Boyce rebrands, launches new identity

Nyrika Holkar emphasized that the Godrej rebranding was not directly triggered by the recent split within the group but stemmed from a long-term vision to enhance consumer relevance.

Storyboard18 had exclusively reported on Godrej’s major brand overhaul on September 26. In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, detailed the vision behind the conglomerate’s rebranding.

Sreejit Madhavan Nair resigns as CEO of Costa Coffee; Kamaljit Singh Bedi to take over

Kamaljit Singh Bedi, a Senior Management Personnel with over 25 years of diverse experience in leading brands, holds a postgraduate degree in Marketing and Export Management. (Image source: LinkedIn)

In a leadership transition, Kamaljit Singh Bedi, the current CEO of Institutional Business and New Business Ventures, is appointed as the new CEO of Costa Coffee and Airport Business, effective January 9, 2025.

Marathons sponsorship surge | Essar Group’s Shashikant Ruia passes away | Ramya Venkat joins Abbott

Marathons across the country have become a popular platform for brands to sponsor and connect with health-conscious participants.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.