November 2024 – Page 7

Online searches in honeymoon travel trends increased by over 30%: Thomas Cook & SOTC Travel

Couples are celebrating milestone anniversaries at vineyard estates (France and Italy); Premium cruises (Scandinavian Fjords, Caribbean, Polar, Mediterranean, Singapore, Abu-Dhabi), stated the research conducted by Thomas Cook & SOTC Travel. (Image Source: Unsplash)

Andamans, Kerala, Himachal Pradesh, Kashmir, North East, Goa, Uttarakhand, Rajasthan, Bhutan and Sri Lanka were some of the domestic and Indian subcontinent favourites, stated the research report by Thomas Cook & SOTC Travel.

Illegal betting and gambling ads surge online; Mostbet7 tops with 347 ad violations: ASCI report

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

Included in ASCI’s half-yearly complaints report are L’Oréal India, HUL, Honasa Consumer, Patanjali Ayurved, United Breweries, Urban Company, and Wipro.

Ola Electric unveils new range of affordable EV scooters and accessories

Ola Electric's losses widened to Rs 564 crore in Q3 from Rs 376 crore in the corresponding quarter last fiscal.

The new series of electric scooters, designed for personal and commercial use, aims to expand EV access to rural, semi-urban, and urban customers, with prices starting as low as Rs 39,999.

83% trust video influencers for B2B content: LinkedIn

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

93% of Gen Z buyers in India, who are aware of B2B influencer marketing, engage with B2B influencer content on a monthly basis, which is 14% higher compared to all other buyers.

DPIIT and WinZO launch Center of Excellence to nurture gaming startups

The Department for Promotion of Industry and Internal Trade (DPIIT) has entered into a strategic partnership with WinZO for a two-year Memorandum of Understanding (MoU) to accelerate the growth of India’s interactive entertainment sector by fostering innovation, creating skilled talent, and scaling startups to compete on a global stage

India’s interactive entertainment sector is projected to grow to $60 billion by 2034, creating over 2 million jobs.

Streambox Media launches Dor as ‘India’s first subscription TV service’

(From left to right: Rahul Sharma and Anuj Gandhi)

Streambox Media is a media-tech venture founded by Anuj Gandhi and backed by Micromax Informatics, along with Nikhil Kamath and Stride Ventures.

Swiggy rolls out new initiatives to support restaurant partners

These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.

These include Kitchen Equipment Procurement Support, Hygiene Audit and Professional Photoshoot Services.

Festive season, rise in vegetarian days dent KFC India’s performance in Q2: Devyani International

KFC in India added 28 new stores in Q2 FY25

KFC India’s average daily sales for Quarter 2 FY25 stood at Rs 96,000 versus Rs 104,000 in the previous quarter.

Visionary business leader Sir Martin Sorrell joins Storyboard18’s Global Pioneers Summit

Known as the architect of WPP—where he transformed a £1 million company into the world's largest advertising and marketing services powerhouse—Sir Martin has been instrumental in shaping the global advertising landscape.

An unmissable platform for leaders, decision-makers, and innovators from across business, marketing, advertising, tech, and academia, the Global Pioneers Summit in March 2025 is all about exchanging groundbreaking ideas and building connections that matter.