Tata – storyboard18

Kondurkar Studio wins creative mandate for Tata Group’s premium brand IRTH

IRTH, pronounced as “Arth” (meaning), is planning an aggressive expansion across India with exclusive brand outlets.

IRTH aims to achieve a topline target of approximately ₹600 crore, while the combined accessories division projects revenue of ₹1,000 cr by 2027

Bharti Airtel in advanced talks to acquire Tata Play

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

CXO Moves: Dabur’s Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its chief growth officer.

Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India’s new chief growth officer.