Tag: InspiRAYtion

InspiRAYtion Eight: Oh wow, you won an award!

At the top, it’s a clear divide between most of the industry competing at one show, versus a few select agencies competing at another show. A curious case indeed, but such is life. On the brighter side, at least there’s a fair and rigorous system that doesn’t reward things that shouldn’t be anywhere near an awards show, pens down veteran adman Rayomand J Patell. (Image source: Unsplash)

With innumerable award shows today, in this week’s InspiRAYtion, veteran ad man Rayomand J Patell writes that, there are some which are making sincere attempts to actually be a real awards show. However, he also adds that not everything that one enters there, wins. Not everything that is judged, wins gold etc.

InspiRAYtion Seven: What to do when your creative leader rejects your work

If you see it from your Creative Leader’s point of view, a few coffees later, you should automatically recalibrate and find a whole new horizon that leads into entirely new thoughts and ultimately, ever more powerful ideas on the creative scale and the perfectly working one on the ‘does it work for this brief’ scale, highlights adman Rayomand J Patell. (Image source: Unsplash)

When the creative director says a no, despite a fantastic idea, see it from his or her eyes. Understand what they’re seeing and trying to show, explains adman Rayomand J Patell.

InspiRAYtion Six: Portfolio Night. Where nostalgia and ambition exchanged glances

Adman Rayomand J Patell highlighted, "Validation is nice, but ensure it comes from places that have high standards. Don’t settle for the easy wins, those aren’t worth the price of the trophies they give you." (Image source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell, shared his views and opinions on Class 2024 he came across during the Portfolio Night. Patell, who stated advertising as a discipline, his advice to them is to change jobs only when learning stops and to work harder than anyone else.

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.