EV – storyboard18

From scarce charging infra to city temperatures, EV adoption faces challenges in India

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

According to the Bharat Lab report, the fear of running out of battery power before reaching a charging station remains a significant challenge hindering the widespread adoption of EVs in the country.

Amara Raja and Ather Energy partner for EV battery development

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

As part of this agreement, Amara Raja will collaborate with Ather to develop and supply NMC (Nickel Manganese Cobalt) and LFP (Lithium Iron Phosphate) Lithium-Ion and other advanced chemistry cells.

Softbank backed Ola Electric’s $740 mn IPO likely in August

The Roadster series offers a compact design and a modular platform that delivers improved performance, efficiency and reliability in all riding conditions.

The proposed IPO, the first by an Indian EV two-wheeler, would be a watershed moment for the domestic auto industry, encouraging rivals such as Ather Energy to examine value unlocking schemes.

EV sales may hit 10 million in 2024; China likely to remain dominant force until 2027: Report

A report has predicted that China's BYD market share would overtake Tesla's EVs in 2024

At present, China is the dominant force in the ‘battery electric vehicle’ market, with sales projected to be 4 times that of the US market in 2024,

Global EV sales jump 18 percent in Q1 2024 on PHEV momentum

Despite a 9 percent YoY decline, Tesla regained the top position in BEV sales in Q1 2024. (Image sourced from Moneycontrol)

China remained the global leader in Q1, followed by the US and Europe, as per the report.

In conversation with Kia India’s Hardeep Singh Brar

Hardeep Singh Brar, VP & Head of Sales & Marketing

Storyboard18’s Shibani Gharat talks to Hardeep Singh Brar, VP & head of marketing & sales, Kia India, ahead of the festive season to understand the brand’s marketing strategies and more.

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

Pitch, Please: BMW India puts its media and creative account up for review

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The German luxury car maker has called for a pitch and is reviewing its agency requirements.

EVolve 2022: Decoding the Indian EV consumer

India might have some catching-up to do with the rest of the world when it comes to EV adoption. But for reasons ranging from emotional to purely financial ones, the country is witnessing rapid adoption of what’s still a new technology with several impediments on the road to electrification. (Representational image via Unsplash)

When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.