Electric Vehicles – storyboard18

‘Brand is built by product, not by pricing’: Ola boss Bhavish Aggarwal

Ola boss Bhavish Aggarwal said that company's net loss stood at Rs 495 crore in the September quarter compared to Rs 524 crore in the same period last year.

According to the Q2 earning call of Ola Electric, the gross margin for the auto segment stood at 20.6 percent flat on a quarterly basis whereas year-on-year basis it was 12 points up

From scarce charging infra to city temperatures, EV adoption faces challenges in India

The overall share of EVs in India's auto market rose to 6.38% in 2023 from 1.75% in 2022, Bharat Lab report mentioned.

According to the Bharat Lab report, the fear of running out of battery power before reaching a charging station remains a significant challenge hindering the widespread adoption of EVs in the country.

EV sales may hit 10 million in 2024; China likely to remain dominant force until 2027: Report

A report has predicted that China's BYD market share would overtake Tesla's EVs in 2024

At present, China is the dominant force in the ‘battery electric vehicle’ market, with sales projected to be 4 times that of the US market in 2024,

Electric South: 45% of EV sales come from southern states in India

The overall share of EVs in India's auto market rose to 6.38% in 2023 from 1.75% in 2022, Bharat Lab report mentioned.

Tata Motors is the leading player with over 64% market share; Tata Nexon EV was the highest-selling EV in 2023.

Citroën, Cab-E sign MoU for 2000 Citroën ë-C3 EVs over the year

Citroën has signed a MoU with urban e-mobility firm Cab-E, to introduce over 2000 Citroën ë-C3 EVs in Cab-E’s fleet in the Mumbai and Pune region, this year.

French car manufacturer Citroën sign MoU with CAB-EEZ Infra Tech Pvt Limited (Cab-E), to introduce over 2000 Citroën ë-C3 electric vehicles

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

EVolve 2022: Can EV charging stations become new outdoor ad platforms?

EV stations can potentially be an impactful outdoor advertising platform, giving brands access to upwardly mobile, tech savvy and an affluent urban consumer base. (Representational image: Rick Govic via Unsplash.)

Seeing ads for products and services while charging your EV at a station is not such a distant reality.

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

EVolve 2022: Industry needs to focus on measures to make reliable products: Ather’s Nilay Chandra

Rather than pointing fingers at how things are blown up in the EV category which might be true, the industry needs to focus on measures to make reliable products. Once consumers see evident action being taken by all players then half of the problem will be solved and then we could do myth busting exercises, says Nilay Chandra

Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies