Tag: Ather

EVolve 2022: Can EV charging stations become new outdoor ad platforms?

EV stations can potentially be an impactful outdoor advertising platform, giving brands access to upwardly mobile, tech savvy and an affluent urban consumer base. (Representational image: Rick Govic via Unsplash.)

Seeing ads for products and services while charging your EV at a station is not such a distant reality.

EVolve 2022: Industry needs to focus on measures to make reliable products: Ather’s Nilay Chandra

Rather than pointing fingers at how things are blown up in the EV category which might be true, the industry needs to focus on measures to make reliable products. Once consumers see evident action being taken by all players then half of the problem will be solved and then we could do myth busting exercises, says Nilay Chandra

Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies