OOH – storyboard18

Navi Mumbai airport sells 70% of ad space before opening; Jewar follows close behind

The growing interest in airport advertising comes at a time when air travel in India is on the rise. (Image: suganth via Unsplash)

Similar momentum is building at Noida International Airport, also known as Jewar Airport. Roughly 50–60% of its OOH inventory has already been booked.

Fevicol hoarding taken down after Western Railway objects to ‘Derogatory’ portrayal of Mumbai locals

Pidilite Industries, which owns Fevicol, confirmed that the hoarding would be removed by Saturday.

The hoarding, managed by the Maharashtra State Road Development Corporation (MSRDC), featured an image from an earlier era, showing overcrowded trains with passengers hanging from the footboard.

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

In addition to the Navi Mumbai Metro project, Bright Outdoor achieved a major milestone in 2024 by securing the Western Railways Advertising Tender.

The OOH agency has acquired advertising space spanning approximately 85,000 square feet, ensuring extensive brand visibility in one of India’s fastest-growing urban centers.

Mumbai’s railway advertising boom: ₹219 crore earned in five years: EXCLUSIVE

Churchgate is the costliest station for advertisers, with table space priced at ₹40,000 per day, while LCD/LED display ads at stations cost ₹14,655. Rates are significantly lower at stations beyond Nandurbar.

According to the RTI response (a copy of which is with Storyboard18), the revenue from advertisement for WR grew from Rs 11.47 crore in 2020-21 to Rs 70.69 crore on 2023-24.

Advertisement policy will decongest skyline, to be declared shortly: BMC Chief

To create comprehensive guidelines for outdoor advertising in Mumbai, the BMC had formed a committee that includes experts from IIT-B, environmental specialists, and law enforcement officials.

Several stakeholders, including citizen groups, have expressed concerns regarding the BMC’s draft advertising policy.

BMC’s advertisement revenue soars 48.74%, reaches Rs 235 crore

BMC Chief Bhushan Gagrani during his budget presentation announced that BMC will soon announce the advertisement policy.

In 2024-25, BMC collected Rs190 crore in hoarding fees, compared to Rs109.9 crore

IPG’s Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL’s OOH media spends is about Rs 200 crore for pan India campaigns.

Mumbai’s digital outdoor ads clutter: Activists, stakeholders raise concerns

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai has only 1,025 legally authorized hoardings

EXCLUSIVE: IOAA bats for increased hoarding size, DOOH in New Delhi

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

OOH media owners have also urged the civic corporation to extend the permission of DOOH assets beyond the restricted areas defined in OAP 2017

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

Multiple media agencies including GroupM, Publicis, Madison and IPG are testing RoadStar- a measurement system addressing the lack of a standardized currency in the OOH industry.

IOAA will complete census of hoardings across the country in next six months and will circulate the list with stakeholders.