OOH – storyboard18

EXCLUSIVE: IOAA bats for increased hoarding size, DOOH in New Delhi

Delhi’s outdoor advertisement sector has been under the scanner of the Supreme Court since 1997, which led to the creation of the Outdoor Advertisement Policy in 2007, followed by amendments in 2008 and 2017.

OOH media owners have also urged the civic corporation to extend the permission of DOOH assets beyond the restricted areas defined in OAP 2017

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

Multiple media agencies including GroupM, Publicis, Madison and IPG are testing RoadStar- a measurement system addressing the lack of a standardized currency in the OOH industry.

IOAA will complete census of hoardings across the country in next six months and will circulate the list with stakeholders.

Ghatkopar hoarding crash: Key accused on the run arrested from UP after six months

Khan is alleged to be the business partner of the wife of Additional Director-General of Police- Quaiser Khalid, in connection with the Ghatkopar hoarding collapse case.

The SIT team made four arrests in the case which include Bhavesh Bhinde, owner of Ego Media, Manoj Ramkrishna Sanghu, BMC-approved civil engineer, former director Janhavi Marathe and Sagar Kumbhar, the contractor who erected the hoardings.

EXCLUSIVE: Cuffe Parade residents write to BMC, oppose illegal and digital hoardings

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

Rahul Narwekar, Maharashtra Legislative Assembly Speaker told Storyboard18 that the government is very focused on keeping Mumbai away from illegal hoardings

Breaking: OOH agencies object to bank guarantee clause, suggest 5 years’ time for renewal

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

The OOH ad agencies have suggested BMC to not increase license fees for few more years keeping in mind the new policy advocating a lot of fresh investment in the structure.

BMC extends deadline by 14 days; to streamline outdoor ads policy draft

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.

EXCLUSIVE: Ganesh pandals meet Maha Chief Minister, discuss OOH hoardings

In 2023, the BMC gave permissions to more than 2,700 mandals across the city to set up pandals. BMC had received 3,767 applications.

Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar and Guardian Minister of Mumbai City District, Deepak Kesarkar were present during the meeting at Sahyadri state guest house.

EXCLUSIVE: BMC clarifies, OOH agencies and not advertisers responsible in case of ad-hoarding mishaps

BMC’s draft policy includes terms like permit holder, advertiser, and agency to clarify accountability in case of an accident.

A senior BMC official told Storyboard18 that in such incidents, the OOH agency is regarded as the offender, not the advertiser.

Breaking: Kalyan hoarding collapse; KDMC files FIR against OOH agency

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

According to Mahatma Phule Police station officers, KDMC had contracted the advertising site for five years starting 2021. One of the accused in the case has been identified as Rishikesh Dhule, the contractor.

Mumbai hoarding mishap: Engineer held for giving stability certificate

Khan is alleged to be the business partner of the wife of Additional Director-General of Police- Quaiser Khalid, in connection with the Ghatkopar hoarding collapse case.

Mumbai Police arrested the 47-year-old structural engineer for allegedly giving a stability certificate to the hoarding that collapsed in Ghatkopar on May 13, killing 17 people.