OOH – storyboard18

Advertisement policy will decongest skyline, to be declared shortly: BMC Chief

To create comprehensive guidelines for outdoor advertising in Mumbai, the BMC had formed a committee that includes experts from IIT-B, environmental specialists, and law enforcement officials.

Several stakeholders, including citizen groups, have expressed concerns regarding the BMC’s draft advertising policy.

BMC’s advertisement revenue soars 48.74%, reaches Rs 235 crore

BMC Chief Bhushan Gagrani during his budget presentation announced that BMC will soon announce the advertisement policy.

In 2024-25, BMC collected Rs190 crore in hoarding fees, compared to Rs109.9 crore

IPG’s Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL’s OOH media spends is about Rs 200 crore for pan India campaigns.

Mumbai’s digital outdoor ads clutter: Activists, stakeholders raise concerns

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai has only 1,025 legally authorized hoardings

EXCLUSIVE: IOAA bats for increased hoarding size, DOOH in New Delhi

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

OOH media owners have also urged the civic corporation to extend the permission of DOOH assets beyond the restricted areas defined in OAP 2017

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

Multiple media agencies including GroupM, Publicis, Madison and IPG are testing RoadStar- a measurement system addressing the lack of a standardized currency in the OOH industry.

IOAA will complete census of hoardings across the country in next six months and will circulate the list with stakeholders.

Ghatkopar hoarding crash: Key accused on the run arrested from UP after six months

Khan is alleged to be the business partner of the wife of Additional Director-General of Police- Quaiser Khalid, in connection with the Ghatkopar hoarding collapse case.

The SIT team made four arrests in the case which include Bhavesh Bhinde, owner of Ego Media, Manoj Ramkrishna Sanghu, BMC-approved civil engineer, former director Janhavi Marathe and Sagar Kumbhar, the contractor who erected the hoardings.

EXCLUSIVE: Cuffe Parade residents write to BMC, oppose illegal and digital hoardings

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

Rahul Narwekar, Maharashtra Legislative Assembly Speaker told Storyboard18 that the government is very focused on keeping Mumbai away from illegal hoardings

Breaking: OOH agencies object to bank guarantee clause, suggest 5 years’ time for renewal

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

The OOH ad agencies have suggested BMC to not increase license fees for few more years keeping in mind the new policy advocating a lot of fresh investment in the structure.

BMC extends deadline by 14 days; to streamline outdoor ads policy draft

The stakeholders have also asked the BMC to allow video OOH ads and have raised objections on the decision to not allow such hoardings.