The CCI also considers “plus factors,” additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.
Tag: Publicis
CCI must align with market realities, conduct industry research before any intervention: Stakeholders
While media agencies face scrutiny, broadcasters argue that any regulatory action should take into account the financial realities of operating premium television channels and marquee events.
Breaking: CCI to expand media cartel probe, Big Tech & FMCG deals under scanner
Sources close to the investigation revealed that during the raids, CCI officials discovered digital evidence suggesting possible involvement of Big Tech companies in digital media-buying deals.
GST probe opens a can of worms, triggered CCI raids on top ad agencies
Sources familiar with the matter revealed that CCI officials were reviewing key documents related to the investigation late into Tuesday night.
EXCLUSIVE: After raids at GroupM, Dentsu and IPG, CCI raids offices of Publicis Groupe
The action comes after CCI initiated a case against the agencies and top broadcasters over allegedly fixing ad rates and discounts.
IPG’s Rapport retains OOH media mandate for HUL
Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL’s OOH media spends is about Rs 200 crore for pan India campaigns.
CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more
All the key executive moves in the world of brands.
CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire
All the key executive moves in the world of brands.
Biz Moves: Enormous, Contract, Publicis Groupe come out on top
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
Biz Moves: BBH, Rediffusion, Schbang, Publicis, Wavemaker, Social Panga & Dentsu win big accounts
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.