Tag: Publicis

CCI raids: Leniency Program blows the lid off media cartelization

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

The CCI also considers “plus factors,” additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.

CCI must align with market realities, conduct industry research before any intervention: Stakeholders

Eyewitnesses described scenes of controlled chaos: employees were ordered to power down their cell phones while officials combed through offices, seizing critical documents, electronic devices, and vital evidences.

While media agencies face scrutiny, broadcasters argue that any regulatory action should take into account the financial realities of operating premium television channels and marquee events.

Breaking: CCI to expand media cartel probe, Big Tech & FMCG deals under scanner

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

Sources close to the investigation revealed that during the raids, CCI officials discovered digital evidence suggesting possible involvement of Big Tech companies in digital media-buying deals.

GST probe opens a can of worms, triggered CCI raids on top ad agencies

Eyewitnesses described scenes of controlled chaos: employees were ordered to power down their cell phones while officials combed through offices, seizing critical documents, electronic devices, and vital evidences.

Sources familiar with the matter revealed that CCI officials were reviewing key documents related to the investigation late into Tuesday night.

EXCLUSIVE: After raids at GroupM, Dentsu and IPG, CCI raids offices of Publicis Groupe

Despite global economic uncertainties, Publicis reaffirms its full-year guidance, projecting an organic growth of 4% to 5% and aiming for a slight improvement over the 18% margin achieved in 2024.

The action comes after CCI initiated a case against the agencies and top broadcasters over allegedly fixing ad rates and discounts.

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.