The CCI also considers “plus factors,” additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.
Tag: Madison
CCI must align with market realities, conduct industry research before any intervention: Stakeholders
While media agencies face scrutiny, broadcasters argue that any regulatory action should take into account the financial realities of operating premium television channels and marquee events.
Overnight raids and sleepless CEOs: How CCI cornered media giants
Inside the glass-walled offices of these advertising giants, a long and tense night unfolded. CEOs and senior executives were confined to their boardrooms under the watchful eyes of CCI officials.
Breaking: CCI to expand media cartel probe, Big Tech & FMCG deals under scanner
Sources close to the investigation revealed that during the raids, CCI officials discovered digital evidence suggesting possible involvement of Big Tech companies in digital media-buying deals.
Biz Moves: Mirum, Essence, Beam and Words, Madison Media Infinity
Keep up with all the key business and account movements.
Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe
Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.
The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand
What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?