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CCI must align with market realities, conduct industry research before any intervention: Stakeholders

As the CCI wraps up its two-day raids and seizures at the offices of major media agencies and industry bodies, concerns are mounting over the scope and fairness of the probe.

While media agencies face scrutiny, broadcasters argue that any regulatory action should take into account the financial realities of operating premium television channels and marquee events.

Late payers and defaulters: Why clients don’t pay their ad agencies on time

Clients not paying on time or not paying at all is a critical issue that’s not received enough attention from stakeholders. (Representational image via Unsplash)

And how to get clients to pay up and pay on time.