Mondelez – storyboard18

Mondelez’s Indonesia marketing head joins Tata consumer products

Chandratrey has been replaced by Lucas Levy, former marketing head for Dove Hair in Southeast Asia at Unilever.

Chandratrey was associated with Mondelez International since more than 11 years. He worked closely on products such as Cadbury and Oreo.

Throwback: Melody – very very chocolatey

Decades later, Bollywood movie Chichhore made this classic line contemporary again. The movie character, played by Sushant Singh Rajput, asks a canteen staff member, “Yeh aloo hai yah kaddu?” and the staff member replies, “Melody khao, khud jaan jao”.

Melody today remains a part of the bouquet of other confectioneries that Parle offers, but retains its unique place in the hearts of the customers.

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Experts’ Take On Reinvention Of Ad Campaigns Through Technology

Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies