Tata Consumer Products – storyboard18

Tata Consumer Products re-appoints Wavemaker as its media agency

TCP had last called the pitch in 2021.

The agency was awarded the account in a multi-agency pitch. This partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate in India, for the upcoming financial year.

Mondelez’s Indonesia marketing head joins Tata consumer products

Chandratrey has been replaced by Lucas Levy, former marketing head for Dove Hair in Southeast Asia at Unilever.

Chandratrey was associated with Mondelez International since more than 11 years. He worked closely on products such as Cadbury and Oreo.

Puneet Das on Tata Tea’s hyperlocal consumer engagement initiatives

Puneet Das, President - Packaged Beverages, India & South Asia at Tata Consumer Products, in conversation with Storyboard18.

Das, who is the president – packaged beverages, India & South Asia of Tata Consumer Products, chats with Storyboard18’s Shibani Gharat about Tata Tea’s various consumer engagement initiatives, new opportunities for the company and more.